Google Search Ads 360 Field Mapping
Unmapped fields aren’t currently supported. Check the Release Notes for updates.
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| date | Date | DateTime |
| ACCOUNT_ID | Campaign Advertiser Id | Text |
| customer.resource_name | Campaign Advertiser | Text |
| id | Campaign Id, Media Buy Campaign Id | Text |
| name | Campaign Name | Text |
| campaign_budget | Budgeted Cost Amount | Number |
| campaign.bidding_strategy_type | Campaign Method | Text |
| currency_code | Currency | Text |
| campaign.advertising_channel_type | Campaign Type | Text |
| labels | Campaign Group | Text |
| start_date | Campaign Start Date | Text |
| end_date | Campaign End Date | Text |
| status | Campaign Status | Text |
| agency | Agency Name | Text |
| id | Media Buy Id | Text |
| name | Media Buy Name | Text |
| ad_group.type | Media Buy Type | Text |
| ad_group.status | Media Buy Status | Text |
| ad_network_type | Media Buy Category | Text |
| start_date | Start Date | DateTime |
| end_date | End Date | DateTime |
| ad_group.engine_id | Ad Site Id | Text |
| ad_group.engine_status | Ad Site Category | Text |
| customer.account_type | Name | Text |
| device | Device Category,Device Type Configuration Id | Text |
| ad_group_criterion.gender.type | Targeting Gender | Text |
| ad_group_criterion.age_range.type | Targeting Age | Text |
| ad_group_criterion.criterion_id | Targeting Id | Text |
| ad_group_criterion.user_list.user_list | Unmapped | Text |
| ad_group_criterion.type | Targeted Segment Type | Text |
| ad_group_criterion.keyword.text | Keywords | Text |
| geo_target_country | Location | Text |
| impressions | Impressions | Number |
| clicks | Clicks | Number |
| cost_micros | Spend | Number |
| search_absolute_top_impression_share | Unmapped | Number |
| search_budget_lost_absolute_top_impression_share | Unmapped | Number |
| search_budget_lost_impression_share | Search Budget Lost Impression Share | Number |
| search_budget_lost_top_impression_share | Unmapped | Number |
| search_impression_share | Search Impression Share | Number |
| search_rank_lost_absolute_top_impression_share | Unmapped | Number |
| search_rank_lost_impression_share | Search Rank Lost Impression Share | Number |
| search_rank_lost_top_impression_share | Unmapped | Number |
| search_top_impression_share | Unmapped | Number |
| metrics.average_quality_score | Unmapped | Number |
Unmapped fields aren’t currently supported. Check the Release Notes for updates.
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| date | Date | DateTime |
| ACCOUNT_ID | Campaign Advertiser Id | Text |
| customer.resource_name | Campaign Advertiser | Text |
| id | Campaign Id, Media Buy Campaign Id | Text |
| name | Campaign Name | Text |
| campaign_budget | Budgeted Cost Amount | Number |
| campaign.bidding_strategy_type | Campaign Method | Text |
| currency_code | Currency | Text |
| campaign.advertising_channel_type | Campaign Type | Text |
| labels | Campaign Group | Text |
| start_date | Campaign Start Date | Text |
| end_date | Campaign End Date | Text |
| status | Campaign Status | Text |
| agency | Agency Name | Text |
| id | Media Buy Id | Text |
| name | Media Buy Name | Text |
| ad_group.type | Media Buy Type | Text |
| ad_group.status | Media Buy Status | Text |
| ad_network_type | Media Buy Category | Text |
| start_date | Start Date | DateTime |
| end_date | End Date | DateTime |
| ad_group.engine_id | Ad Site Id | Text |
| ad_group.engine_status | Ad Site Category | Text |
| customer.account_type | Name | Text |
| device | Device Category,Device Type Configuration Id | Text |
| ad_group_criterion.gender.type | Targeting Gender | Text |
| ad_group_criterion.age_range.type | Targeting Age | Text |
| ad_group_criterion.criterion_id | Targeting Id | Text |
| ad_group_criterion.user_list.user_list | Unmapped | Text |
| ad_group_criterion.type | Targeted Segment Type | Text |
| ad_group_criterion.keyword.text | Keywords | Text |
| geo_target_country | Location | Text |
| conversion_action | Conversion Tag Id | Text |
| conversion_action_name | Conversion Tag Name | Text |
| conversion_action_category | Conversion Tag Category | Text |
| metrics.client_account_conversions | Post Click Conversions | Number |
| metrics.client_account_view_through_conversions | Post Impression Conversions | Number |
| getMetrics().getAllConversions()) | Conversions | Number |
| getMetrics().getAllConversionsValue()) | Revenue | Number |
| conversions | Unmapped | Number |
| conversions_value | Unmapped | Number |
| cross_device_conversions | Unmapped | Number |
| cross_device_conversions_value | Unmapped | Number |