Reimagining commerce is the new business imperative for manufacturers. Why? Twofold. Manufacturers are adopting digital B2B channels for business transactions, reducing total cost of ownership (TCO), and improving direct sales team efficiency. They also want to bring products and services directly to their consumers. For manufacturers, B2B Commerce can offer an efficient buying channel for business customers, partners, and distributors. With B2B Commerce, companies can offer product discovery and research, ordering, payments, invoicing, returns, and case management, all while the sales and service teams view and guide their customers’ digital journey. For a consumer offering, a B2C-rich online storefront, with AI-powered merchandising, cart, and checkout, as well as integrations across digital channels and devices, is one way to build a B2C direct-to-consumer channel.
Digital adoption continues to rise, but only one-third of manufacturers offer online purchasing capabilities. And that’s a problem because when consumers visit a manufacturer’s website, more than half of them intend to make a purchase.Also, 50% of B2B distributors predict that more than half of their clients plan to migrate to digital over the next 3 years. Data Source Offering a commerce channel, whether B2B or B2C, often improves customer satisfaction and lifetime value. Order frequencies can increase and online access to product information can create more upsell and cross sell opportunities. The solution simplifies contract pricing, custom catalogs, and empowers sales teams with automated processes and 360-degree views of the customer. Learn how to 5 Tips for Manufacturers Going Direct To Consumer. Offering a commerce channel, whether B2B or B2C often improves customer satisfaction and lifetime value. Order frequencies increase and more upsell and cross-sell opportunities arise with online access to product information. The solution simplifies contract pricing, custom catalogs, and empowers sales teams with automated processes and 360-degree views of the customer. Learn more here.
With Salesforce B2B and B2C Commerce, Agentforce Commerce offers manufacturers and distributors a proven digital commerce solution with the rich experiences and capabilities to satisfy the needs of buyers.
Built for business users and designed for a smaller set of known customers, B2B Commerce makes it easy for customers to make large orders and then reorder products quickly. B2B Commerce features include:
B2C Commerce is designed to attract a large amount of site traffic, especially during significant sales or holidays. A rich merchandising experience showcases the most relevant products, promotions, and experiences, while Connected Payments and Order Management integrates checkout, fulfillment, and shipping. With B2C Commerce:
For more information, see Salesforce Industry Solutions for Manufacturing.
Building a digital shopping experience requires a best-in-class commerce toolset to connect with shoppers anytime, anywhere. The B2C Commerce Platform toolset can help create unified, intelligent digital commerce experiences.
Developers have two paths:
Salesforce Professional Services teams help you every step of the way. With deep industry and commerce expertise, customer success experts can help plan, scope, and build your next Manufacturing project.
Launch a Commerce Quick Start Solution that provides out-of-the-box solutions for D2C and B2B use cases. Developers can offload implementation and managed services to partners in these offerings. Quick Start for Direct-to-Consumer Launch a direct-to-consumer commerce site for essential and consumer goods. Quick Start for B2B Commerce Deploy a B2B Commerce storefront for self-service ordering. Quick Start for Subscriptions Give customers an easy way to stock up on products they love. Quick Start for Channels Extend your ecommerce to new channels.
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