| Date | Date | False | | No | The 'Date' dimension. |
| Time Spent on Page - Bucketed | String | False | | No | The amount of time a visitor spends on the page. The amount of time is categorized into different time ranges or |
| Bot Name | String | False | | No | Shows the names of the bots detected or custom bot rules supplied. |
| Browser | String | False | | No | Shows the name and version of the browser used to access the site. |
| Browser Height - Granular | String | False | | No | Categorizes site visitors based on the height of their browser window. |
| Browser Height - Bucketed | String | False | | No | Shows the height of the browser window, classified in groups of 100 pixels. |
| Browser Type | String | False | | No | Shows the name of browser providers used to access the site (such as Google and Apple). |
| Browser Width - Granular | String | False | | No | Shows the width of the browser window, classified in groups of 100 pixels. |
| Browser Width - Bucketed | String | False | | No | Shows the width of the browser window, classified in groups of 100 pixels. This can help you optimize content for viewing. |
| Tracking Code | String | False | | No | The 'Tracking Code' dimension. |
| Category | String | False | | No | The product category of the hit. If your implementation uses the 'products' variable, this can help you see metrics about the product category, such as top sellers or most viewed. |
| ClickMap Action (Legacy) | String | False | | No | Identifies the type of click that a visitor made on a specific element of a web page. |
| ClickMap Action Type (Legacy) | String | False | | No | The 'ClickMap Action Type (Legacy)' dimension. |
| ClickMap Context (Legacy) | String | False | | No | The 'ClickMap Context (Legacy)' dimension. |
| ClickMap Context Type (Legacy) | String | False | | No | The 'ClickMap Context Type (Legacy)' dimension. |
| ClickMap Source ID (Legacy) | String | False | | No | The 'ClickMap Source ID (Legacy)' dimension. |
| ClickMap Tag (Legacy) | String | False | | No | The 'ClickMap Tag (Legacy)' dimension. |
| Code Version | String | False | | No | The 'Code Version' dimension. |
| Color Depth | String | False | | No | The number of colors that a screen supports |
| Connection Type | String | False | | No | The method used by a visitor to connect to the internet, such as a wired or wireless connection. This can help you know how to optimize site content based on visitors' connection speeds. |
| Cookie Support | String | False | | No | Whether a visitor's browser supports cookies for a given hit. This can help you determine the ratio of visitors who use browsers that support cookies, and those who intentionally disable them. |
| Currency | String | False | | No | The 'Currency' dimension. |
| Currency Factor | String | False | | No | The 'Currency Factor' dimension. |
| Currency Rate | String | False | | No | The 'Currency Rate' dimension. |
| Custom Hit Time UTC | String | False | | No | The 'Custom Hit Time UTC' dimension. |
| Customer Loyalty | String | False | | No | The degree to which visitors consistently engage with and return to the site over time. This can help you understand how the site affects purchasing behavior. |
| Customer Perspective | String | False | | No | The 'Customer Perspective' dimension. |
| Custom Link | String | False | | No | Shows the names of custom links on your site. This can help you understand the types of links visitors most often click. |
| Custom Visitor ID | String | False | | No | The 'Custom Visitor ID' dimension. |
| Daily Unique Customers | String | False | | No | The number of unique visitors per day. |
| Hour | String | False | | No | The hour that a given metric occurred (rounded down). This can help you see metrics over time in trended reports. |
| Minute | String | False | | No | The minute that a given metric occurred (rounded down). This can help you see metrics over time in trended reports. |
| Month | String | False | | No | The month that a given metric occurred. This can help you see metrics over time in trended reports. |
| Quarter | String | False | | No | The quarter that a given metric occurred. This can help you see metrics over time in trended reports. |
| Week | String | False | | No | The week that a given metric occurred. This can help you see metrics over time in trended reports. |
| Year | String | False | | No | The year that a given metric occurred. |
| Days Before First Purchase | String | False | | No | The number of days between a user's first visit to a website and their first purchase. |
| Days Since Last Purchase | String | False | | No | The number of days between a visitor's current visit and their most recent purchase. This can help you understand visitor behavior after making a purchase on the site. |
| Days Since Last Visit | String | False | | No | The number of days between a visitor's current visit and their most recent visit. This can help you understand visitor behavior after visiting the site. |
| Domains | String | False | | No | Access points that visitors use to access the internet. |
| Download Link | String | False | | No | The names of download links on the site. This can help you understand things like which files are downloaded most frequently and whether visitors download different file types if offered. |
| Duplicate Purchase | String | False | | No | The 'Duplicate Purchase' dimension. |
| Entry Page | String | False | | No | The names of pages on your site. This can help you understand which pages on your site perform the best. This is one of the most commonly used dimensions. |
| Visit Start Page | String | False | | No | The 'Visit Start Page' dimension. |
| Entry Page Original | String | False | | No | The first page viewed by a visitor when they enter the site. |
| Entry Custom Insight 1 | String | False | | No | The 'Entry Custom Insight 1' dimension. |
| Entry Custom Insight 2 | String | False | | No | The 'Entry Custom Insight 2' dimension. |
| Entry Custom Insight 3 | String | False | | No | The 'Entry Custom Insight 3' dimension. |
| Entry Custom Insight 4 | String | False | | No | The 'Entry Custom Insight 4' dimension. |
| Entry Custom Insight 5 | String | False | | No | The 'Entry Custom Insight 5' dimension. |
| Entry Server | String | False | | No | The 'Entry Server' dimension. |
| Entry Site Section | String | False | | No | Lists the names of site sections on your site. For large sites, it is helpful to group pages into sections. This dimension is useful to see the top-viewed or top-performing site sections. |
| Internal Campaign | String | False | | No | The 'Internal Campaign' dimension. |
| Internal Search Terms | String | False | | No | The 'Internal Search Terms' dimension. |
| Exit Link | String | False | | No | The names of links that leads visitors away from the site. This can help you understand which links are most popular that point to domains outside of your site. |
| Exit Page | String | False | | No | The names of pages on your site. This can help you understand which pages on your site perform the best. This is one of the most commonly used dimensions. |
| Exit Server | String | False | | No | The 'Exit Server' dimension. |
| Exit Site Section | String | False | | No | Lists the names of site sections on your site. For large sites, it is helpful to group pages into sections. This dimension is useful to see the top-viewed or top-performing site sections. |
| Domain | String | False | | No | The 'Domain' dimension. |
| First Touch Channel | String | False | | No | The first marketing channel a visitor matches with during their engagement period. This can help you understand which marketing channels drive initial traffic to the site. |
| First Touch Channel Detail | String | False | | No | The first marketing channel a visitor matches with during their engagement period. This can help you understand what contributed to the hit matching a marketing channel. |
| Cities | String | False | | No | The geographic location of a visitor at the city level. |
| Geo Segmentation Cities | String | False | | No | The 'Geo Segmentation Cities' dimension. |
| Countries | String | False | | No | The geographic location of a visitor at the country level. |
| US DMA | String | False | | No | The geographic location of a visitor at the Designated Market Area (DMA) level. |
| Geo Latitude | String | False | | No | The 'Geo Latitude' dimension. |
| Geo Longitude | String | False | | No | The 'Geo Longitude' dimension. |
| Regions | String | False | | No | The geographic location of a visitor at the region level. |
| Geo Zip | String | False | | No | The 'Geo Zip' dimension. |
| Hit Datetime | String | False | | No | The date and time of a visitor's interaction with the site. |
| Hit Date Time Offset | String | False | | No | The 'Hit Date Time Offset' dimension. |
| Hit Depth | String | False | | No | How far into a visit a given hit is. This can help you understand how long it takes for visitors to perform actions on the site. |
| Hit Time UTC | String | False | | No | The 'Hit Time UTC' dimension. |
| First Hit Time UTC | String | False | | No | The 'First Hit Time UTC' dimension. |
| Hit Type | String | False | | No | Shows whether a mobile app was in the foreground or background when the hit was sent to Adobe data collection servers. |
| Home Page | String | False | | No | The 'Home Page' dimension. |
| IP Address | String | False | | No | The 'IP Address' dimension. |
| IP Address 2 | String | False | | No | The 'IP Address 2' dimension. |
| Java Enabled | String | False | | No | Determines if a visitor's browser at the time of a visit has Java enabled. This is helpful if you want to introduce Java-based functionality on the site but you aren't sure how many visitors already have Java enabled. |
| Javascript Support | String | False | | No | The 'Javascript Support' dimension. |
| Javascript Version | String | False | | No | The 'Javascript Version' dimension. |
| Language | String | False | | No | A visitor's preferred language as defined in the browser. This can aid in localization efforts by helping you understand the languages most preferred by visitors. |
| Last Touch Channel | String | False | | No | The most recent marketing channel a visitor matches with during that visitor's engagement period. This can help you understand which marketing channels drive traffic to your site that result in conversions. |
| Last Touch Channel Detail | String | False | | No | Details about the most recent marketing channel a visitor matches with during that visitor's engagement period. This can help you understand what contributed to the hit matching a marketing channel. |
| Latitude | String | False | | No | The 'Latitude' dimension. |
| Visitor State | String | False | | No | The 'Visitor State' dimension. |
| Longitude | String | False | | No | The 'Longitude' dimension. |
| Marketing Channel | String | False | | No | The most recent marketing channel a visitor matches with during that visitor's engagement period. This can help you understand which marketing channels drive traffic to your site that result in conversions. This functions identically to the 'Last Touch Channel.' |
| Marketing Channel Detail | String | False | | No | Details about the most recent marketing channel a visitor matches with during that visitor's engagement period. This can help you understand what contributed to the hit matching a marketing channel. This functions identically to the 'Last Touch Channel Detail.' |
| Experience Cloud Visitor ID | String | False | | No | The 'Experience Cloud Visitor ID' dimension. |
| Mobile Audio Support | String | False | | No | The file formats the device can play. |
| Mobile Max Bookmark Length | String | False | | No | The maximum number of bytes that the mobile device supports in bookmarked URLs. Recent devices typically do not have a limit. |
| Mobile Carrier | String | False | | No | The telecommunications company that provides cellular network connectivity to a mobile device. |
| Mobile Color Depth | String | False | | No | The color depth of the mobile device, in bits. |
| Mobile Cookie Support | String | False | | No | The ability of a mobile device to store and manage browser cookies. |
| Mobile Device | String | False | | No | The model of the mobile device used to access the site. |
| Mobile Device Number | String | False | | No | Shows if the mobile device transmits its number. |
| Mobile Device Type | String | False | | No | The type of mobile device used to access the site (such as phone, tablet, or television). |
| Mobile DRM | String | False | | No | The type of DRM the mobile device supports. |
| Mobile Max Email Length | String | False | | No | The maximum number of bytes that the mobile device supports in an email. Recent devices typically do not have a limit. |
| Mobile Image Support | String | False | | No | The ability of mobile devices that access the site to display and render images on the site. |
| Mobile Information Services | String | False | | No | The types of news services supported by the device. Recent devices typically do not report this information. |
| Mobile Java VM | String | False | | No | The versions of Java that the device supports. |
| Mobile Mail Decoration | String | False | | No | Determines if the device supports Decomail, a feature once popular on Japanese devices. |
| Mobile Manufacturer | String | False | | No | The manufacturer of the mobile device used to access the site (such as Apple or Samsung). |
| Mobile Net Protocols | String | False | | No | The communication protocols used by mobile devices to access the site (such as Edge, GPRS, UMTS, and LTE). |
| Mobile Operating System (deprecated) | String | False | | No | This dimension is deprecated. Use 'Operating system' instead. |
| Mobile Push To Talk | String | False | | No | Determines if the device supports PTT (Push to talk), which allows the mobile device to behave similar to a two-way radio. Recent devices typically do not report this feature. |
| Mobile Screen Height | String | False | | No | The height of the screen, in pixels. |
| Mobile Screen Size | String | False | | No | The full dimensions of the mobile device, in pixels. |
| Mobile Screen Width | String | False | | No | The width of the screen, in pixels. |
| Mobile Max Browser URL Length | String | False | | No | The maximum number of characters that can be included in the site URL when accessed from a mobile browser. |
| Mobile Video Support | String | False | | No | The video file formats and codecs that the mobile device supports. |
| Monitor Resolution | String | False | | No | The height and width of the active display in pixels. This can help you prioritize content to make it visible to users without scrolling. |
| Monthly Unique Customers | String | False | | No | The number of unique visitors per month. |
| New Visit | String | False | | No | The 'New Visit' dimension. |
| Next Page | String | False | | No | The 'Next Page' dimension. |
| Operating Systems | String | False | | No | Provides data on the various desktop and mobile operating systems used by visitors to the site (includes operating system versions). This can help you understand which operating systems are most common if you have features that are supported only on certain operating systems. |
| Operating System Types | String | False | | No | Provides data on the various desktop and mobile operating systems used by visitors to the site, regardless of the operating system version. This can help you understand which operating systems are most common if you have features that are supported only on certain operating systems. |
| Tracking Opt-out Reason | String | False | | No | This dimension acts as a preview to show you data that would be excluded if you enabled Privacy Settings. This can help you determine if your implementation would be negatively impacted if you enabled Privacy Settings under Report Suite Settings. |
| Page | String | False | | No | The names of pages on your site. This can help you understand which pages on your site perform the best. This is one of the most commonly used dimensions. |
| Page Event (Link Tracking) | String | False | | No | The 'Page Event (Link Tracking)' dimension. |
| Page Event Media (Link Tracking) | String | False | | No | The 'Page Event Media (Link Tracking)' dimension. |
| Page Event Var1 (Link Tracking) | String | False | | No | The 'Page Event Var1 (Link Tracking)' dimension. |
| Page Event Var2 (Link Tracking) | String | False | | No | The 'Page Event Var2 (Link Tracking)' dimension. |
| Page Event Var3 (Link Tracking) | String | False | | No | The 'Page Event Var3 (Link Tracking)' dimension. |
| Page Name No URL | String | False | | No | The 'Page Name No URL' dimension. |
| Pages Not Found | String | False | | No | Shows URLs that contained an error. This can help you lower the number of errors that visitor get on your site. |
| Time Spent on Page - Granular | String | False | | No | The amount of time a visitor spends on the page. This can help you understand how long visitors interact with a given metric on the site. |
| Page Type Error | String | False | | No | The 'Page Type Error' dimension. |
| Page URL | String | False | | No | The URLs on the site. |
| Original Entry Page URL | String | False | | No | The 'Original Entry Page URL' dimension. |
| Visit Start Page URL | String | False | | No | The 'Visit Start Page URL' dimension. |
| Paid Search | String | False | | No | Compares any metric between paid search and natural search. All other hits outside search engines are omitted. This can help you understand how your paid search efforts compare with organic search. |
| Partner Plugins lea | String | False | | No | The 'Partner Plugins lea' dimension. |
| Visit Depth | String | False | | No | The 'Visit Depth' dimension. |
| Persistent Cookie Support | String | False | | No | Shows if the hit used a visitor identifier that originated from a persistent source. The most common persistent source is from a cookie, but it can also use mobile headers and other sources. |
| Plugin Support | String | False | | No | The 'Plugin Support' dimension. |
| Pre Loaded | String | False | | No | The 'Pre Loaded' dimension. |
| Previous Page | String | False | | No | The 'Previous Page' dimension. |
| Product | String | False | | No | Shows the name of the product in the hit. If your implementation uses the products variable, it can help you understand metrics about your products, such as top sellers or most viewed. |
| Custom Insight 1 | String | False | | No | The 'Custom Insight 1' dimension. |
| Custom Insight 2 | String | False | | No | The 'Custom Insight 2' dimension. |
| Custom Insight 3 | String | False | | No | The 'Custom Insight 3' dimension. |
| Custom Insight 4 | String | False | | No | The 'Custom Insight 4' dimension. |
| Custom Insight 5 | String | False | | No | The 'Custom Insight 5' dimension. |
| Purchase ID | String | False | | No | The 'Purchase ID' dimension. |
| Quarterly Unique Customers | String | False | | No | The number of unique visitors per quarter. |
| Referrer | String | False | | No | The website or source that a visitor used to arrive at the site. This can help you understand which specific URLs drive the most traffic to your site. |
| Original Referrer | String | False | | No | The 'Original Referrer' dimension. |
| Referrer Type | String | False | | No | The generic channels that a visitor used to arrive at the site (such as a search engine or another website). |
| Original Referrer Type | String | False | | No | The 'Original Referrer Type' dimension. |
| Referrer Type (Visit) | String | False | | No | The 'Referrer Type (Visit)' dimension. |
| Referrer (Visit) | String | False | | No | The 'Referrer (Visit)' dimension. |
| Referring Domain | String | False | | No | The domain of the website that a visitor used to arrive at the site. This can help you understand which third-party sites drive the most traffic to yours. |
| Original Referring Domain | String | False | | No | The 'Original Referring Domain' dimension. |
| Referring Domain (Visit) | String | False | | No | The 'Referring Domain (Visit)' dimension. |
| Return Frequency | String | False | | No | Shows the time between visits from returning visitors. When a visitor returns to your site, it looks at the previous visit's timing and categorizes the current hit accordingly. This can help you gauge your site's appeal and track the impact of your content and promotions over time. |
| Report Suite ID | String | False | | No | The 'Report Suite ID' dimension. |
| Search Engine | String | False | | No | The search engine used to arrive at the site through a paid or natural (unpaid) search link. |
| Search Keyword | String | False | | No | The words or phrases used when entering the site through a paid or natural (unpaid) search link. |
| Search Keyword (Visit) | String | False | | No | The 'Search Keyword (Visit)' dimension. |
| Search Engine - Natural | String | False | | No | The search engine used when entering the site through an natural (unpaid) search link. |
| Search Keyword - Natural | String | False | | No | The words or phrases used when entering the site through a natural (unpaid) search link. |
| All Search Page Rank | String | False | | No | The page of search results a visitor clicked through to your site. For example, if your site appears on the second page of a search engine's search results, the dimension item for this variable is |
| Search Engine - Paid | String | False | | No | The search engine used when entering the site through a paid search link. |
| Search Keyword - Paid | String | False | | No | The words or phrases used when entering the site through a paid search link. |
| Search Engine (Visit) | String | False | | No | The 'Search Engine (Visit)' dimension. |
| Server | String | False | | No | The 'Server' dimension. |
| Service | String | False | | No | The 'Service' dimension. |
| Single Page Visits | String | False | | No | Occurrences when visitors leave the site after viewing only a single page. |
| Site Section | String | False | | No | Lists the names of site sections on your site. For large sites, it is helpful to group pages into sections. This dimension is useful to see the top-viewed or top-performing site sections. |
| Time Spent per Visit - Granular | String | False | | No | The 'Time Spent per Visit - Granular' dimension. |
| SSL Hit | String | False | | No | The 'SSL Hit' dimension. |
| Start New Visit | String | False | | No | The 'Start New Visit' dimension. |
| US States | String | False | | No | The 'US States' dimension. |
| AM/PM | String | False | | No | The time of day (whether AM or PM) when a visitor accessed the site. |
| Day of Month | String | False | | No | The number or percentage of visitors who access the site, categorized by month. |
| Day of Week | String | False | | No | The 'Day of Week' dimension. |
| Day of Year | String | False | | No | The numeric day of any given year. This allows you to view data by day, without having to use static dates as dimension items. |
| Hour of Day | String | False | | No | The numeric hour of any given day. This allows you to view data by relative time of day, without having to use static hours as dimension items. |
| Month of Year | String | False | | No | The month of any given year. This allows you to view data by the month of the year, without having to use a static date as dimension items. |
| Quarter of Year | String | False | | No | The quarter of any given year. This allows you to view data by quarter of the year, without having to use static dates as dimension items. |
| Weekday/Weekend | String | False | | No | The number or percentage of visitors who access the site, categorized by weekday and weekend. |
| Time Prior to Event | String | False | | No | Reports the amount of time that passed between the first hit of the visit and the desired metric. This dimension is useful to determine the amount of time it takes to hit a success event, such as a form submission or a purchase. |
| Time Spent per Visit - Bucketed | String | False | | No | Categorizes the length of time that visitors spend on the site during a single visit into different time ranges or |
| Time Zone | String | False | | No | The time zone in which visitors are located when they interact with the site. This can help you understand user behavior and engagement patterns across different geographic regions. |
| Timezone | String | False | | No | The 'Timezone' dimension. |
| Target Integration | String | False | | No | The 'Target Integration' dimension. |
| Target Integration Action | String | False | | No | The 'Target Integration Action' dimension. |
| Top Level Domain | String | False | | No | The last part of a website's domain name after the final dot, such as |
| Transaction ID | String | False | | No | The 'Transaction ID' dimension. |
| Truncated Hit | String | False | | No | The 'Truncated Hit' dimension. |
| User Agent Color | String | False | | No | The 'User Agent Color' dimension. |
| User Agent Operating System | String | False | | No | The 'User Agent Operating System' dimension. |
| User Agent Pixels | String | False | | No | The 'User Agent Pixels' dimension. |
| User Agent | String | False | | No | The 'User Agent' dimension. |
| User ID | String | False | | No | The 'User ID' dimension. |
| New Engagement | String | False | | No | The 'New Engagement' dimension. |
| New Visitor ID | String | False | | No | The 'New Visitor ID' dimension. |
| Visitor ID Type | String | False | | No | The 'Visitor ID Type' dimension. |
| Visit Number | String | False | | No | The number of times a visitor accessed the site within a defined time period. This can help you understand how engaged a visitor is when returning to your site. |
| Visitor ID | String | False | | No | A unique, persistent identifier assigned to each individual visitor who accesses the site. This identifier enables Adobe Analytics to track and analyze visitor behavior over time, even if the visitor is using multiple devices or browsers. |
| Visit Page Number | String | False | | No | A sequential number that represents the order in which a specific page was viewed by a visitor during a given visit to the site. This can help you understand the path that visitors take as they navigate through the site, and can be used to analyze visitor behavior and engagement. |
| Visit Start Time UTC | String | False | | No | The 'Visit Start Time UTC' dimension. |
| Weekly Unique Customers | String | False | | No | The number of unique visitors per week. |
| Yearly Unique Customers | String | False | | No | The number of unique visitors per year. |
| Zip Code | String | False | | No | Categorizes site visitors based on their zip code or postal code. This can help you understand the success of local advertising or see where in the world your site performs best. |
| Average Page Depth | Int | False | | No | The 'Average Page Depth' metric. |
| Average Time Spent on Page (seconds) | Int | False | | No | The average amount of time visitors spend on a page. |
| Average Time Spent on Site (seconds) | Int | False | | No | The total amount of time visitors interact with a specific dimension item, per sequence with a dimension item. |
| Average Visit Depth | Int | False | | No | The average number of pages viewed during a single visit to the site. This can help you understand how engaged visitors are with content on the site. |
| Bot Occurrences | Int | False | | No | The number of hits where a bot traffic was detected. The Bot Occurrences metric should only be used with the Bot Name, Page, or standard time dimensions (such as Day, Week, etc). If this metric is used with any other Analytics dimension, no data will result because it is unassociated with normal customer-based data in Analytics. Data processing for Bot Occurrences began between February 26 and March 10, 2023, any reporting window prior to this date will not have data. This is an Adobe provided component. |
| Bot Page Views | Int | False | | No | Shows the number of times a bot was set or persisted on a page. The Bot Page Views metric should only be used with the Bot Name, Page, or standard time dimensions (such as Day, Week, etc). If this metric is used with any other Analytics dimension, no data will result because it is unassociated with normal customer-based data in Analytics. Data processing for Bot Page Views began between February 26 and March 10, 2023, any reporting window prior to this date will not have data. This is an Adobe provided component. |
| Bounce Rate | String | False | | No | The ratio of visits that contained exactly one hit compared to the number of visits on that page. This can help you to understand which dimension items have the highest bounce rate, or to see an aggregated total bounce rate of your site over time. |
| Bounces | Int | False | | No | The number of times a visitor leaves the site after viewing only one page. This can help you understand the top entry pages that cause visitors to bounce, or to see how bounces trend over time. |
| Campaign Click-throughs | Int | False | | No | The 'Campaign Click-throughs' metric. |
| Cart Additions | Int | False | | No | The number of times a visitor added something to their cart. This can help you understand at what part of the conversion funnel that customers show enough interest in a product to add it to their cart. |
| Cart Removals | Int | False | | No | The number of times a visitor removes an item from their online shopping cart during a session. This can help you understand which factors might be preventing users from completing a purchase. |
| Carts | Int | False | | No | The number of times visitors to the site added items to their online shopping carts. |
| Cart Views | Int | False | | No | The number of times a visitor viewed their shopping cart. This can help you understand at what part of the conversion funnel that customers view the contents in their cart. |
| Checkouts | Int | False | | No | The number of times visitors to the site initiated the checkout process to purchase a product or service. |
| Custom Link Instances | Int | False | | No | The 'Custom Link Instances' metric. |
| Download Link Instances | Int | False | | No | The number of times visitors click on download links on the site. This can help you understand how effective certain links are. |
| Entries | Int | False | | No | The number of times visitors to the site first land on a given page to start their session. |
| Internal Campaign Instances | Int | False | | No | The 'Internal Campaign Instances' metric. |
| Internal Search Terms Instances | Int | False | | No | The 'Internal Search Terms Instances' metric. |
| Custom Conversion 3 Instances | Int | False | | No | The 'Custom Conversion 3 Instances' metric. |
| eVar4 Instances | Int | False | | No | eVar4 |
| Registrations | Int | False | | No | The 'Registrations' metric. |
| Email Registrations | Int | False | | No | The 'Email Registrations' metric. |
| Subscriptions | Int | False | | No | The 'Subscriptions' metric. |
| Page Views | Int | False | | No | The 'Page Views' metric. |
| Ad Impressions | Int | False | | No | The 'Ad Impressions' metric. |
| Ad Clicks | Int | False | | No | The 'Ad Clicks' metric. |
| Exit Link Instances | Int | False | | No | The number of times visitors clicked a specific link before leaving your website. This can help you understand which links are causing users to leave and potentially identify opportunities for optimization. |
| Exits | Int | False | | No | The number of times a given dimension item is captured as the last value in a visit. This can help you understand the last thing visitors see before leaving your site, allowing you to optimize the experience a visitor gets before they leave. |
| Total Seconds Spent | Int | False | | No | The amount of time visitors spend viewing a specific item on the site, such as a product or piece of content. This can help you understand how interested visitors are in specific products. |
| Total Seconds Spent | Int | False | | No | The 'Total Seconds Spent' metric. |
| Marketing Channel Instances | Int | False | | No | The 'Marketing Channel Instances' metric. |
| Mobile Views | Int | False | | No | The 'Mobile Views' metric. |
| New Engagements | Int | False | | No | the number of times a visitor matches a marketing channel for the first time in that visitor's engagement period. This can compare any dimension with a visitor matching a marketing channel processing rule for the first time. |
| Occurrences | Int | False | | No | The number of hits where a given dimension was set or persisted. |
| Orders | Int | False | | No | The total number of purchase events made on your site. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to an order. |
| Orders per Visit | Decimal | False | | No | The ratio of orders that visitors made over the total number of visits to your site. This can help you understand conversion rate for your site. |
| Page Events | Int | False | | No | Specific user interactions or actions that occur on the site, such as clicks, form submissions, video plays, downloads, and other custom events. |
| Pages Not Found | Int | False | | No | Shows URLs that contained an error. This can help you lower the number of errors that visitor get on your site. |
| Page Views | Int | False | | No | Shows the number of times a given dimension item was set or persisted on a page. It is one of the most common and basic metrics in reports. |
| Average Page Views per Visit | Decimal | False | | No | The 'Average Page Views per Visit' metric. |
| Product Views | Int | False | | No | The number of times any product was viewed. This can help you see your top-viewed products, or how total product views trend over time. |
| Referrer Instances | Int | False | | No | The 'Referrer Instances' metric. |
| Reloads | Int | False | | No | The number of times a dimension item was present during a reload. A visitor refreshing their browser is the most common way to trigger a reload. |
| Revenue | Decimal | False | | No | The monetary amount of products purchased within all orders. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to revenue. |
| Searches | Int | False | | No | The number of hits that match Adobe's external search detection. This can help you understand how non-search dimensions contributed to search engine traffic. |
| Single Page Visits | Int | False | | No | Occurrences when visitors leave the site after viewing only a single page. |
| Single Access | Int | False | | No | The 'Single Access' metric. |
| Time Spent per Visit (seconds) | Int | False | | No | The average amount of time that visitors interact with a given dimension item during each visit. |
| Time Spent per Visitor (seconds) | Int | False | | No | The average amount of time that visitors interact with a given dimension item during a visitor's entire lifetime. |
| Units | Int | False | | No | The total number of products purchased within all orders. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to the number of products purchased. |
| Unique Visitors | Int | False | | No | The number of unique individuals who have visited the site during a specified time period. This can help you understand the overall reach of the site. |
| Daily Unique Visitors | Int | False | | No | The number of unique visitors to the site during each day in a given time period. |
| Hourly Unique Visitors | Int | False | | No | The number of unique visitors to the site during each hour of the day. This can help you understand the time of day when the site is busiest to help optimize marketing campaigns and website content. |
| Visitors with Experience Cloud ID | Int | False | | No | The number of unique visitors to the site based on their Marketing Cloud Visitor ID. |
| Monthly Unique Visitors | Int | False | | No | The number of unique visitors to the site during each month in a given time period. |
| Quarterly Unique Visitors | Int | False | | No | The number of unique visitors to the site during each quarter in a given time period. |
| Weekly Unique Visitors | Int | False | | No | The number of unique visitors to the site during each week in a given time period. |
| Yearly Unique Visitors | Int | False | | No | The number of unique visitors to the site during each year in a given time period. |
| Visits | Int | False | | No | The number of sessions across all visitors on the site. |
| Visits - All Visitors | Int | False | | No | The 'Visits - All Visitors' metric. |
| Visits | Int | False | | No | The 'Visits' metric. |
| Test CM | Decimal | False | | No | ennio testing |
| CalculatedMetricTest | Decimal | False | | No | The 'CalculatedMetricTest' metric. |
| Revenue / Visitor | Decimal | False | | No | The average amount of revenue generated by each individual visitor to the site. |
| Orders / Visitor | Decimal | False | | No | The average number of orders or transactions generated by each individual visitor to the site. |
| Revenue / Visits | Decimal | False | | No | The average amount of revenue generated by a single visit to the site. |
| Revenue / Order | Decimal | False | | No | The average amount of revenue generated by each completed transaction or order on the site. |
| Orders / Visits | Decimal | False | | No | The percentage of visits to the site that result in a completed transaction. |
| Page Views / Visits | Decimal | False | | No | The average number of pages a user views during a single visit to the site. |
| Visits / Visitor | Decimal | False | | No | The average number of visits a unique visitor makes to the site. |
| Reloads / Pageviews | Decimal | False | | No | The percentage of page views that resulted in a reload or refresh of the page. |
| Weighted Bounce Rate | String | False | | No | if(visits>percentile(visits),bouncerate,0) |
| Order Assists | Decimal | False | | No | The number of times a channel or source contributed to a customer's journey towards making a purchase, but did not result in the final purchase. |
| Exit Rate | String | False | | No | The percentage of visitors who leave the site after viewing a particular page. |
| Entry Rate | String | False | | No | The percentage of visitors who entered the site on a given page, compared to the total number of sessions on the site. |
| Average Time on Site | String | False | | No | The average amount of time a visitor spends on the site before leaving or navigating away. |
| Time Spent/User (State) | String | False | | No | The length of time that the average visitor spends in a particular State while on the site. |
| Action Time In App / Users | String | False | | No | The average amount of time visitors spend performing a specific action or task on the site. |
| Average Place Dwell Time | String | False | | No | The average length of time that visitors spend on a specific section or area of a web page before moving on to another section or leaving the site. |
| Engagement Rate (Messages) | String | False | | No | The percentage of visitors who send a message or initiate a conversation using the site's messaging features, such as live chat or chatbots. |
| States Per Launch | Decimal | False | | No | The number of web page states or screens that a visitor views during a single session. |
| Launches/User | Decimal | False | | No | The number of times a user launches a specific application or feature on the site. |
| Crash Rate (Mobile) | String | False | | No | The percentage of app sessions that end in a crash or in an abnormal termination of the app. |
| Average Session Length (Mobile) | String | False | | No | cm_mobile_avg_session_length_defaultmetric_localized_description_key |
| Users (Mobile) | Decimal | False | | No | The total number of users of a mobile app. |
| App Users | Decimal | False | | No | The total number of users of a mobile app. |
| State Views | Decimal | False | | No | The number of views to the different states or screens of the app. |
| Actions | Decimal | False | | No | The total number of actions taken in the app. |
| Acquisition Link Clicks | Decimal | False | | No | The number of times people click a link that is designed to drive traffic to the site. |
| Page Velocity | Decimal | False | | No | The number of additional page views and engagement that a piece of content generates. |
| Conversion Rate | String | False | | No | The percentage of visitors who took a desired action, such as made a purchase. |
| Compression | String | False | | No | The process of reducing the file size of a web page or website to improve page load times and website performance. |
| Devices/person | Decimal | False | | No | The average number of devices used by a single person to access the site. |
| Experience Cloud ID coverage | String | False | | No | The percentage of visitors who have an Experience Cloud ID. |
| In-App Message Engagement Rate | String | False | | No | The percentage of visitors who interact with a specific in-app message, such as a push notification or banner. |
| Content Velocity | Decimal | False | | No | The speed at which new content is created and published on the site and how quickly it generates user engagement. |
| Adobe Advertising Avg. Quality Score | Decimal | False | | No | Evaluates the quality and relevance of the site's landing pages in the context of data from Adobe Advertising. |
| Adobe Advertising Avg. Position | Decimal | False | | No | Measures the average ranking of the site's pages or ads in search engine results (using data from Adobe Advertising) when people search for specific terms relevant to your business. |
| Adobe Advertising ROAS | Decimal | False | | No | Return on Advertising Spend (ROAS) measures the effectiveness and profitability of an advertising campaign (using data from Adobe Advertising). |
| Adobe Advertising CPC | Decimal | False | | No | Cost Per Click (CPC) measures the cost of a digital advertising campaign (using data from Adobe Advertising). |
| Adobe Advertising CTR | String | False | | No | Click-Through Rate (CTR) measures the effectiveness of digital advertising campaigns or site content in generating clicks (using data from Adobe Advertising). |
| Adobe Advertising Cost w Cents | Decimal | False | | No | The total cost of a digital advertising campaign, expressed in cents (using data from Adobe Advertising). |
| Ad Completion Rate | String | False | | No | The percentage of visitors who complete an ad on the site after starting it. |
| Ad Time Spent Rate | String | False | | No | The amount of time viewers spend watching a video ad (displayed as a percentage of the ad's total length). |
| Avg. Ad Time Spent | String | False | | No | The average amount of time that viewers spend watching a video ad on the site (HH:MM). |
| Avg. Ads per Media Stream | Decimal | False | | No | The average number of ads that appear during a single media stream or video on the site. |
| Avg. Chapter Time Spent | String | False | | No | The average amount of time viewers spend watching a specific chapter or section of a video on the site (HH:MM). |
| Avg. Chapters per Media Stream | Decimal | False | | No | The average number of chapters or sections that appear during a single media stream or video on the site. |
| Avg. Content Time Spent | String | False | | No | The average amount of time visitors spend engaging with a particular piece of content on the site (HH:MM). |
| Avg. Media Time Spent | String | False | | No | The average amount of time visitors spend engaging with a particular media element on the site, such as a video or audio clip, after the stream initiates. (HH:MM). |
| Chapter Completion Rate | String | False | | No | The percentage of viewers who watch a particular chapter or section of a video to its conclusion after starting it. |
| Content Buffer Duration Rate | String | False | | No | The percentage of time a video or audio clip is paused for buffering during playback on the site. |
| Content Completion Rate | String | False | | No | The percentage of time a video or audio clip is completed after starting. |
| Content Pause Duration Rate | String | False | | No | The percentage of time a video or audio clip is paused for buffering during playback on the site. |
| Content Time to Start Rate | String | False | | No | The amount of time it takes for a video or audio clip to start playing after a user clicks the play button. |
| Drops before Start Rate | String | False | | No | The percentage of visitors who click the play button on a video or audio clip but abandon it before the content starts playing. |
| Media Completion Rate | String | False | | No | The percentage of visitors who complete a video on the site after starting it. |
| ITP 2.1 Unique Visitors / Unique Visitors | String | False | | No | The percentage of unique visitors using a browser affected by ITP 2.1 cookie limitations. In other words, customers not using a CNAME implementation. (This applies to customers setting cookies via client-side JavaScript.) |
| Unique Visitors / Unique Visitors returning after 7 days | String | False | | No | The percentage of unique visitors who are returning after a period of 7 or more days. |
| Page Views / Unique Visitor | Decimal | False | | No | The average number of pages viewed for each unique visitor to the site. |
| Visits / Visitors | Decimal | False | | No | The average number of visits a unique visitor makes to the site. |
| Estimated Unique Visitors (ITP 2.1) | Decimal | False | | No | For ITP visitors (users on Safari browsers) divide Unique Visitors by 2 or less. This assumes you are setting cookies using client-side JavaScript (not using a CNAME implementation). Implementations that set cookies using client-side JavaScript were impacted starting with ITP 2.1. See: https://webkit.org/blog/8613/intelligent-tracking-prevention-2-1/ |
| Page Views / Estimated Unique Visitors (ITP 2.1) | Decimal | False | | No | The average number of pages viewed for Estimated Unique Visitors (ITP 2.1). |
| Bots Page View Ratio | Decimal | False | | No | Bot Page Views / Page Views |
| Average Visits Per Order | String | False | | No | The average number of visits for each order made. |
| Average Products Per Order | String | False | | No | The average number of products included in each order. |
| Average Carts Per Order | String | False | | No | The average number of carts included in each order. |
| Average Checkouts Per Order | String | False | | No | The average number of checkouts associated with each order. |
| Average Revenue Per Product | Decimal | False | | No | The average amount of revenue generated by each product. |
| Average Revenue Per Cart | Decimal | False | | No | The average amount of revenue generated for each shopping cart. |
| Average Revenue Per Checkout | Decimal | False | | No | The average amount of revenue generated for each checkout. |
| Average Revenue Per Order | Decimal | False | | No | The average amount of revenue generated for each order. |
| Average Revenue Per Unit | Decimal | False | | No | The average amount of revenue generated for each unit sold. |
| Average Units Per Product | Decimal | False | | No | The average number of units included in each product. |
| Average Units Per Cart | Decimal | False | | No | The average number of units included in each shopping cart. |
| Average Units Per Checkout | Decimal | False | | No | The average number of units included with each checkout. |
| Average Units Per Order | Decimal | False | | No | The average number of units included with each order. |
| Average Orders Per Product | Decimal | False | | No | The average number of orders for each product. |
| Average Orders Per Cart | Decimal | False | | No | The average number of orders included with each shopping cart. |
| Average Orders Per Checkout | Decimal | False | | No | The average number of orders included with each checkout. |
| Average Revenue Per Visit | Decimal | False | | No | The average amount of revenue generated for each visit. |
| Average Orders Per Visit | Decimal | False | | No | The average number of orders generated with each visit. |
| Average Click-Throughs Per Order | String | False | | No | The average number of click-throughs (clicks on ads or links) that are required before a single order is made. |
| StartDate | String | False | | No | Specifies the beginning of the reporting period. |
| EndDate | String | False | | No | Specifies the end of the reporting period. |
| SegmentId | String | False | | No | Specifies the ID of a predefined or custom segment to filter the report data. |