Google DV360 Activation Connector

Create activation targets and activate your Data 360 segments to Google Display & Video 360 (DV360) for targeted advertising.

Available with add-on license: Ad Audiences

Data Type

Structured

Data Direction

The direction of available connection methods.

Data Out

Create a connection to activate data to external platforms.

Supported connection method(s):

Incremental
Direct API

After the initial setup and segment activation, Google’s Audience Partner API activates the new and updated user records incrementally. This connection also supports a full refresh to reload all information.

Connector Setup

Instructions for adding and configuring your connector.

Set Up a Connection to Google DV360

Restrictions and Requirements

Minimum Match Count: 100 users accepted and matched by Google
The Match count reflects the search match count. For detailed information, see About Customer Match.
Note
Audience Time to Live (TTL): 540 days TTL is a requirement implemented by certain platforms to update or refresh all records in a segment within a specific time. If the records aren’t refreshed within the designated window, the system flags them as inactive and automatically deletes them. See Google’s Updated Customer Match Retention Policy.

Considerations

When you set up the connection, you can authenticate at the partner or advertiser level. To activate segments across multiple accounts or for an automated, broader integration, authenticate at the partner level. If you manage activation for an individual account only, authenticate at the advertiser level.
According to Google policy, Google DV360 activations at the Partner level don’t match users in the European Economic Area (EEA).
For region-based rules for advertiser verification, see Google’s political content requirements. For answers to common questions about the verification process, see Advertiser Verification.

Attribute Keys and Encryption

Here are the attributes that you can activate to Google DV360, along with related details.

Attribute Display Name	Description	Recommended DMO Mapping	Data Type	Data Ingestion Format	Encryption State for Activation	Optional or Required
EMAIL	Email address of the user	ContactPointEmail > EmailAddress	String	Standard Email	Encrypted with SHA256	Required
phone	Phone number of the user	ContactPointPhone > FormattedE164PhoneNumber	String	ISO E164	Encrypted with SHA256	Optional
ad_user_data	Consent status for sending user data to Google for advertising purposes.		ConsentStatus	String (1=Granted, 0=Denied)		Optional (See Note)
ad_personalization	Consent status for ad personalization		ConsentStatus	String (1=Granted, 0=Denied)		Optional (See Note)

The Data Ingestion Format specifies the required format for ingesting the attribute into Data 360.
The Encryption State for Activation shows the state and type of encryption applied to each attribute in Data 360.

To pass consent values from Data 360 to Google, make sure that their attribute value are 0 or 1, in text format. If the values of both consent attribute are 1, Data 360 passes them to Google as ‘Granted’. If any consent value in a user record is 0, signifying that the consent is denied, the record isn’t activated. Data 360 passes any other combination of values, and any unmapped consent profiles, as ‘unspecified’. In some regions, like the EEA, Google may reject all records that aren’t ‘Granted’. For a detailed explanation of consent requirements, see Google’s guidance on consent values or New Consent Settings for Google Activations in the EEA.

Note