LY Ads Activation Connector

Create activation targets and activate your Data 360 segments to LY Ads for targeted advertising.

Available with add-on license: Ad Audiences

Data Type(s)

Structured

Data Direction

The direction of available connection methods.

Data Out

Create a connection to activate data to external platforms.

Supported connection method(s):

Incremental
Direct API

After you set up the connection and activate your segment, the LY Ads API activates the new and updated user records incrementally. This connection also supports a full refresh to reload all information.

Connector Setup

Instructions for adding and configuring your connector.

Set Up a Connection to LY Ads

Restrictions and Requirements

Minimum Audience Size: LY Ads requires a minimum of 100 matched active users in an audience before you can use the audience for ad targeting. See Import data and create audience list for customer data.
Audience Time to Live (TTL): LY Ads has a TTL of up to 180 days. If the records in your audience segment aren’t updated every 180 days, the system flags them as inactive and deletes them. To prevent audience expiration, use the full refresh option before the TTL expires.
Regional Availability: LY Ads is available only to advertisers based in Japan. Accounts use Japanese yen (JPY) and Japan Standard Time (JST). For details, see LY for Business.

Attribute Keys and Encryption

Here are the attributes that you can activate to LY Ads, along with related details.

Attribute Display Name	Description	Suggested DMO Mapping	Data Type	Data Ingestion Format	Encryption State for Activation	Optional or Required
EmailAddress	Email address of the user	ContactPointEmail > EmailAddress	String	Standard Email format	Encrypted with SHA256	Required
MobilePhone	Phone number of the user	ContactPointPhone > FormattedE164PhoneNumber	String	ISO E164	Encrypted with SHA256	Optional
IDFA	Apple mobile advertising identifier (iOS devices)	Device > AdvertiserId	String	Standard format with hyphens		Optional
AAID	Google mobile advertising identifier (Android)	Device > AdvertiserId	String	Standard format with hyphens		Optional

The Data Ingestion Format specifies the required format for ingesting the attribute into Data 360.
The Encryption State for Activation shows the state and type of encryption applied to each attribute in Data 360.