Reddit Ads Activation Connector

Create activation targets and activate your Data 360 segments to Reddit Ads Manager for targeted advertising.

Available with add-on license: Ad Audiences

Data Type(s)

Structured

Data Direction

The direction of available connection methods.

Data Out

Create a connection for activating data to external platforms.

Supported connection method(s):

Incremental
Direct API

After you set up the connection and activate your segment, the Reddit Ads API activates new and updated user records incrementally. This connection also supports a full refresh option to reload all information.

Connector Setup

Instructions for adding and configuring your connector.

Set Up a Connection to Reddit Ads Manager

Restrictions and Requirements

Minimum Audience Size: Reddit requires a minimum of 1,000 total matched users in an audience before you can use the audience for ad targeting. See Manage Customer Lists.

Attribute Keys and Encryption

Here are the attributes that you can activate to Reddit Ads Manager, along with related details.

Attribute Display Name	Description	Suggested DMO Mapping	Data Type	Data Ingestion Format	Encryption State for Activation	Optional or Required
EMAIL_SHA256	Email address of the user	ContactPointEmail > EmailAddress	String	Standard Email	Encrypted with SHA256	Required
IDFA	Targetable Mobile Advertising ID (iOS)	Device > AdvertiserId	String	Standard format with hyphens	Encrypted with SHA256	Optional
AAID	Targetable Mobile Advertising ID (Android)	Device > AdvertiserId	String	Standard format with hyphens	Encrypted with SHA256	Optional

The Data Ingestion Format specifies the required format for ingesting the attribute into Data 360.
The Encryption State for Activation shows the state and type of encryption applied to each attribute in Data 360.