Snapchat Activation Connector
Create activation targets and activate your Data 360 segments to Snapchat Ads Manager for targeted advertising.
- Available with add-on license: Ad Audiences
- Structured
The direction of available connection methods.
Create a connection for activating data to external platforms.
Supported connection method(s):
- Incremental
- Direct API
After the initial setup and segment activation, the Snapchat Ads API activates the new and updated user records incrementally. This connection also supports a full refresh to reload all information.
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Minimum Audience Size: Snapchat requires a minimum of 1000 matched users in an audience before you can use the audience for ad targeting. See About Website Custom Audiences.
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Audience Time to Live (TTL): Snapchat Customer List segments have a configurable retention period. The default retention is set to lifetime (9999 days). See Snapchat Customer Lists for details.
To prevent audience expiration, use the Full Refresh option before the TTL expires. You can also refresh at more frequent intervals to keep your records current.
Here are the attributes that you can activate to Snapchat Ads Manager, along with related details. For more details on supported attributes, see Snapchat Customer Lists API.
Map at least one match key for segment activation. Snapchat uses each match key type as a single-key list. You can’t mix identifier types in the same activation.
| Attribute Display Name | Description | Suggested DMO Mapping | Data Type | Data Ingestion Format | Encryption State for Activation | Optional or Required |
|---|---|---|---|---|---|---|
| EMAIL_SHA256 | Email address of the user | ContactPointEmail > EmailAddress | String | Lowercase, trimmed | Encrypted with SHA256 | Required by Data 360 for matching |
| PHONE_SHA256 | Phone number of the user | ContactPointPhone > FormattedE164PhoneNumber | String | E.164 with country code, numeric only | Encrypted with SHA256 | Optional |
| MOBILE_AD_ID_SHA256 | Targetable Mobile Advertising ID (IDFA and AAID) | Device > AdvertiserId | String | Lowercase with hyphens retained | Encrypted with SHA256 | Optional |
- The Data Ingestion Format specifies the required format for ingesting the attribute into Data 360.
- The Encryption State for Activation shows the state and type of encryption applied to each attribute in Data 360.