Set Up a Connection to Snapchat Ads Manager

Create activation targets and activate your Data 360 segments to Snapchat Ads Manager.

This process is a multi-step solution that can require different roles and permission sets to complete in Data 360 and Snapchat Ads Manager.

  1. Create an advertising account on Snapchat Ads Manager.

  2. Set up an external activation platform - Configure platform parameters, authentication details, and required mappings.

  3. Create an external platform activation target in Data 360 - Define an activation target by specifying the destination system, data mapping, and scheduling details.

  4. Select the ad account where you want to activate your user segments. The authentication method used is OAuth 2.0 with a picklist of ad accounts where the user has permission. See Ad Account Roles and Permissions.

  5. Click Enable. The activation target becomes active.

After the connection is active, create your user segments in Data 360 and activate them to Snapchat Ads Manager.