Get Started with Marketing Cloud Next

This developer guide describes API functionality in Marketing Cloud Next. If you can’t access the features in this guide, contact Salesforce Customer Support.

Marketing Cloud Next brings the power of the Salesforce platform to your organization’s marketing efforts. Work with Salesforce leads and contacts, create campaigns and flows, and integrate with Data Cloud to load and harmonize data from multiple sources.

The product formerly called Marketing Cloud is now called Marketing Cloud Engagement. Marketing Cloud Next, Marketing Cloud Engagement, and Marketing Cloud Account Engagement use different APIs that aren’t compatible with each other.

For more information about developing for Marketing Cloud Engagement, see Marketing Cloud Engagement APIs and Programmatic Languages.

For more information about developing for Marketing Cloud Account Engagement, see Account Engagement API.

Learn when, why, and how to use Salesforce APIs.

Various admins are required to configure Marketing Cloud Next, including a Salesforce admin, a Data Cloud Architect, and an optional marketing admin.

Configure your Marketing Cloud Next Org

To interact with Marketing Cloud Next using APIs, configure your development environment.

After you connect to an API, you’re ready to start managing your data and assets.