BeginImpressionRegion()

Denotes the beginning of a region to track with impression tracking.

Impression regions are only supported in outbound messages. CloudPages don’t support impression regions.

Note

Availability 

Marketing Cloud Engagement ✅ Yes
Marketing Cloud Next ❌ No

Syntax 

1BeginImpressionRegion(regionName)

The BeginImpressionRegion() function has one parameter:

  • regionName (string): Required. The name to assign to the impression region.

Usage 

To call this function, specify a name for the impression region.

1%%=BeginImpressionRegion("Header")=%%

The system begins an impression tracking region called “Header.” The function has no output.

Use the EndImpressionRegion() function to close the impression region. If the impression region isn’t closed by the end of the email, the system closes it for you automatically.