Set Up a Connection to Google Ads

Create activation targets and activate your Data 360 segments to Google Ads.

This process is a multi-step solution that can require different roles and permission sets to complete in Data 360 and Google Ads.

  1. Create an advertising account on Google Ads.

  2. Set up an external activation platform - Configure platform parameters, authentication details, and required mappings.

  3. Create an external platform activation target in Data 360 - Define an activation target by specifying the destination system, data mapping, and scheduling details.

  4. When redirected to Google Ads, select the account where you want to activate user segments. The authentication method used is OAuth 2.0 with a picklist of accounts where the user has permission. The user must enter the account’s Advertiser ID and the Partner ID.

    To activate at the partner level, leave the Advertiser field blank.

  5. Click Enable.

After the connection is active, you can create your user segments in Data 360 and activate them to Google Ads.