Activate a Conversion Events DMO

Before you begin:

• Create conversion rules in LinkedIn Campaign Manager. See Set up a Conversions API integration in Campaign Manager for instructions. When creating a conversion rule in LinkedIn, select Salesforce Data 360 as your data source.
• Assign supported conversion types to your conversion rules. See Conversion tracking event types on LinkedIn for the complete list of conversion types.

1. On the Activations tab, click New.
2. Select Data Model Object (DMO) as the activation type.
3. Select Streaming as the DMO activation type, and click Continue.
4. Select the Data Space, Data Model Object and Activation target.
5. Optionally, select a Data Graph to enrich your DMO with additional fields. The Standard Event option is selected by default.
6. Select a conversion type. The conversion rules get filtered based on the type.
7. Select the required Conversion rule. You must have created the Conversion Rule in LinkedIn Campaign Manager for it to appear as an option in this list. To create conversion rules in LinkedIn Campaign Manager, see Create a conversion in Campaign Manager.
8. Map the Required and Optional Data 360 attributes to the partner’s configured attributes.

10. Provide a name, an optional description, and an activation start and end date.
11. Click Save.