Set Up a CAPI Connection to LinkedIn Campaign Manager

Create activation targets and send near real-time conversion events from Data 360 to LinkedIn Campaign Manager.

This process is a multi-step solution that can require different roles and permission sets to complete in Data 360 and LinkedIn Campaign Manager.

  1. Create an ad account on LinkedIn Campaign Manager.

  2. In Data 360, Set up an external activation platform - Configure platform parameters, authentication details, and required mappings.

  3. Create an external platform activation target in Data 360 - Define an activation target by specifying the destination system, data mapping, and scheduling details.

    From the LinkedIn Authentication widget, authenticate and confirm permissions. When prompted, accept Terms and Conditions.

  4. Click Enable.