LinkedIn Conversion API Connector

Use LinkedIn’s Conversion API (CAPI) to send conversion data for online and offline events directly to LinkedIn, making conversion tracking more accurate and reliable. This connector supports sending personally identifiable information (PII) and anonymous IDs for improved match quality, leveraging the full scope of your customer profile data through data graphs for ID enrichment.

Available with add-on license: Ad Audiences

Data Type

Structured

Data Direction

The direction of available connection methods.

Data Out

Create a connection for sending conversion events to external platforms.

Supported connection method(s):

Streaming
Direct API

Once the connection is set up, conversion events are sent to the LinkedIn Ad Account using LinkedIn’s Conversions API.

Connector Setup

Instructions for adding and configuring your connector.

Restrictions and Requirements

API limits: The number of requests is capped at a maximum of 600 requests per minute and 500,000 requests per day. You can use batch requests (up to 5,000 events in one batch) to avoid hitting rate limits.
Event Validity: Send an event to LinkedIn within 90 days of when it actually happened. If you send data for an event older than 90 days, it’s automatically rejected.

Attribute Keys and Encryption

Here are the attributes that you can activate to LinkedIn, along with related details.

Attribute Display Name	Description	Recommended DMO Mapping	Data Type	Data Ingestion Format	Encryption State for Activation	Optional or Required
user_userlds_email	Email address of the user	ContactPointEmail > EmailAddress	String	Standard Email, formatted internally for hashing and activating	Encrypted with SHA256	Required
conversionHappenedAt	Time of the conversion event		Long	Epoch timestamp in milliseconds		Required
eventld	A unique, advertiser-generated string used to identify a specific conversion event instance.		String	Plain text, maximum length of 64 characters		Required
user_userinfo_firstName	User’s legal first name	Individual > FirstName	String	Plain text, maximum length of 35 characters		Optional
user_userinfo_lastName	User’s legal last name	Individual > LastName	String	Plain text, maximum length of 35 characters		Optional
user_userinfo_title	Professional job title		String	Plain text, maximum length of 50 characters		Optional
user_userinfo_companyName	Name of the employer		String	Plain text, maximum length of 50 characters		Optional
user_userinfo_countryCode	User’s location country		String	ISO-standardized two letter country code		Optional
conversionValue_currencyCode	Currency of the value		String	ISO-standardized currency code		Optional
conversionValue_amount	Monetary value of event		Decimal String	Decimal string (e.g., “100.05”)		Optional
user_userlds_linkedinFirstPartyTrackingUUID	LinkedIn Click ID		String			Optional
user_externalids	Your internal unique ID		List (string)	Currently LinkedIn’s maximum list size is 1 - LinkedIn selects the first value in the list.		Optional

If you send the firstName attribute, send the lastName attribute as well.

Note