Set Up a Connection to Reddit Ads Manager

Create activation targets and activate your Data 360 segments to Reddit Ads Manager.

This process is a multi-step solution that requires different roles and permission sets to complete in Data 360 and Reddit Ads Manager.

  1. Create an advertising account on Reddit Ads Manager.

  2. Set up an external activation platform - Configure platform parameters, authentication details, and required mappings.

  3. Create an external platform activation target in Data 360 - Define an activation target by specifying the destination system, data mapping, and scheduling details.

  4. Select the ad account where you want to activate your user segments. Authenticate with OAuth 2.0, and then select from a picklist of ad accounts you have permission to use.

  5. Click Enable.

After the activation target is active, create your user segments in Data 360 and activate them to Reddit Ads Manager.