When to Use Salesforce Interactions Web SDK If Using Marketing Cloud Personalization and Data 360

Salesforce Interactions Web SDK can be used in Data 360 but also if you’re using Data 360, Marketing Cloud Personalization (formerly Interaction Studio), or both Data 360 and Marketing Cloud Personalization. If you’re transitioning from Data 360 to Marketing Cloud Personalization, update your Salesforce Interactions Web SDK configuration. When you update the configuration, you can send data to Marketing Cloud Personalization only and use the Marketing Cloud Personalization connector to ingest data into Data 360.

The table shows when Salesforce Interactions Web SDK is used and depends on your use of Data 360 and Marketing Cloud Personalization connector:

Products usedUse
Marketing Cloud Personalization OnlySalesforce Interactions Web SDK
Data 360 OnlySalesforce Interactions Web SDK
Data 360 and Marketing Cloud PersonalizationMarketing Cloud Personalization connector
The transition from Data 360 to Marketing Cloud PersonalizationTo send data to Marketing Cloud Personalization only, update the Salesforce Interactions Web SDK configuration. The Marketing Cloud Personalization connector creates data streams.