When to Use Salesforce Interactions Web SDK If Using Marketing Cloud Personalization and Data Cloud

Salesforce Interactions Web SDK can be used in Data Cloud but also if you’re using Data Cloud, Marketing Cloud Personalization (formerly Interaction Studio), or both Data Cloud and Marketing Cloud Personalization. If you’re transitioning from Data Cloud to Marketing Cloud Personalization, update your Salesforce Interactions Web SDK configuration. When you update the configuration, you can send data to Marketing Cloud Personalization only and use the Marketing Cloud Personalization connector to ingest data into Data Cloud.

The table shows when Salesforce Interactions Web SDK is used and depends on your use of Data Cloud and Marketing Cloud Personalization connector:

Products usedUse
Marketing Cloud Personalization OnlySalesforce Interactions Web SDK
Data Cloud OnlySalesforce Interactions Web SDK
Data Cloud and Marketing Cloud PersonalizationMarketing Cloud Personalization connector
The transition from Data Cloud to Marketing Cloud PersonalizationTo send data to Marketing Cloud Personalization only, update the Salesforce Interactions Web SDK configuration. The Marketing Cloud Personalization connector creates data streams.