Mobile SDK Mapping

To create a 360-degree view of a Mobile App user based on Data Cloud Mobile SDK data and MobilePush (in Marketing Cloud Engagement) bundles, use the model diagram and mapping recommendations.

images/mobile_sdk_mapping_diagram.png

To match on Party ID, map the Identification Number, Party Identification Type, and Identification Name. To map these fields, see Use Case 7: Create Required Party Identifier Formula Fields for Mobile.

Data Mappings for Profile Data from Mobile SDK

DLO FieldData TypeFormula Field?DMO ObjectDMO Field
dateTimedate IndividualLast Modified Date
deviceIdtext IndividualIndividual Id
deviceId (Primary Key)text Contact Point AppContact Point App Id (Primary Key)
deviceId (Primary Key)text Contact Point AppDevice
deviceId (Primary Key)text Contact Point AppParty
deviceId (Primary Key)text Contact Point EmailContact Point Email Id (Primary Key)
deviceId (Primary Key)text Contact Point EmailParty
deviceId (Primary Key)text Contact Point PhoneContact Point Phone Id (Primary Key)
deviceId (Primary Key)text Contact Point PhoneParty
deviceId (Primary Key)text DeviceDevice Id (Primary Key)
deviceId (Primary Key)text IndividualIndividual Id (Primary Key)
isAnonymoustext IndividualIs Anonymous
firstNametext IndividualFirst Name
lastNametext IndividualLast Name
emailtext Contact Point EmailEmail Address
phoneNumbertext Contact Point PhoneFormatted E164 Phone Number
phoneNumbertext Contact Point PhoneTelephone Number
phoneCountryCode  Contact Point PhonePhone Country Code
addressLine1text   
addressLine2text   
addressLine3text   
addressLine4text   
citytext Contact Point AddressCity Name
provinceOrStatetext Contact Point AddressState Province
countrytext Contact Point AddressCountry
postalOrZiptext Contact Point AddressPostal Code
registrationIdtext Contact Point App 
softwareApplicationIdtext Contact Point App (Use registrationId.) 
softwareApplicationNametext Contact Point AppSoftware Application Name
softwareApplicationVersiontext Contact Point AppVersion Number
advertiserIdtext DeviceAdvertiser Id
osNametext DeviceOS Name
osVersiontext DeviceOS Version
registrationIdtext PartyIdentification Number
Party Identification TypetextYesPartyParty Identification Type
Party Identification nametextYesPartyIdentification Name
Party Identification IDtextYesPartyParty Identification Id

Data Mappings for Party Identification Data from Mobile SDK

DLO FieldData TypeFormula Field?DMO ObjectDMO Field
userIdtextNoPartyIdentification Number
IDTypetextNoPartyParty Identification Type
IDNametextNoPartyIdentification Number
deviceIDtextNoPartyParty Identification Id