The Personalization Point Last Touch View-Based Attribution Data Model Object (DMO) captures last-touch engagement data attributed to viewing personalized content. The data is aggregated by personalization point.
PersnlPointLastTouchViewAttr__dmo
Personalization Attribution Primary Key (PersonalizationAttrPk__c)
| Field Name | Field API Name | Description | Data Type |
|---|---|---|---|
| Internal Organization | InternalOrganization__c | Reference ID to the business unit or other internal organization that owns the business account. | text |
| Data Source | DataSource__c | Reference ID for the logical name for a system that is the source of records identified by an external record ID. | text |
| Data Source Object | DataSourceObject__c | Reference ID for the logical name of the object where this record came from. | text |
| Attribution Date | AttributionDate__c | Date of the first engagement that led to the attribution. | dateTime |
| Data Space | DataSpace__c | The data space associated with this DMO | text |
| Personalization Point | PersonalizationPoint__c | Personalization point where the attribution occurred. | text |
| Personalization Decision | PersonalizationDecision__c | Personalization Decision associated with the Personalization point. | text |
| Personalizer | Personalizer__c | Personalizer used for the personalized response. | text |
| Unique Profile Count | UniqueProfileCount__c | Total number of unique Personalization profiles (visitors) that interacted with the Personalization Point. | number |
| Personalization Request Count | PersonalizationRequestCount__c | Total number of Personalization requests launched from the Personalization Point. | number |
| Attributed Clicks | AttributedClicksCount__c | Number of clicks on personalized content. | number |
| Attributed Carts | AttributedCartsCount__c | Number of add to cart actions attributed to personalization clicks. | number |
| Attributed Revenue | AttributedRevenue__c | Revenue attributed to the personalization point. | number |
| Attributed Orders Placed | AttributedOrdersPlaced__c | Number of orders attributed to clicks on personalized content. | number |
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