Brief

Represents a marketing brief. A brief contains information that’s used for positioning and grounding a marketing campaign. Agentforce can help you create a campaign that best fits the goals and requirements in your brief. This object is available in API version 61.0 and later.

Supported Calls

create(), delete(), describeLayout(), describeSObjects(), getDeleted(), getUpdated(), query(), retrieve(), search(), undelete(), update(), upsert()

Fields

Field	Details
AdditionalNotes	Type textarea Properties Create, Nillable, Update Description Context related to the campaign that isn’t represented in the other fields.
AgentGuardrails	Type textarea Properties Create, Nillable, Update Description Guardrails that the agent must follow when creating a campaign. Use these guardrails to prevent damage to your brand and to ensure safety and compliance.
BrandId	Type reference Properties Create, Filter, Group, Nillable, Sort, Update Description The unique ID of your brand. This field is a relationship field. Relationship Name Brand Refers To ManagedContent
Description	Type textarea Properties Create, Nillable, Update Description A description of the brief.
IsConversational	Type boolean Properties Create, Defaulted on create, Filter, Group, Sort, Update Description Indicates whether the campaign contains conversational elements. The default value is `false`.
KeyMessage	Type textarea Properties Create, Nillable, Update Description The main theme or message that you want to deliver to your customers through the campaign that’s associated with the brief.
LastReferencedDate	Type dateTime Properties Filter, Nillable, Sort Description The date and time when the brief was last referenced by a campaign.
LastViewedDate	Type dateTime Properties Filter, Nillable, Sort Description The date and time when the brief was last viewed.
Name	Type string Properties Create, Filter, Group, idLookup, Sort, Update Description The name of the brief.
PlanName	Type textarea Properties Create, Nillable, Update Description An agent-generated name for the campaign. When you save a campaign preview, the resulting campaign has this name.
PrimaryCtas	Type textarea Properties Create, Nillable, Update Description The main calls-to-action (CTAs) for the brief. The agent uses this information to understand the actions that it can use to meet the goals of the campaign.
PrimaryGoal	Type textarea Properties Create, Nillable, Update Description The goal of the campaign that’s associated with the brief. The agent uses this field to understand the main objective of the campaign.
PrimaryKpi	Type textarea Properties Create, Nillable, Update Description The main key performance indicator (KPI) for measuring progress toward the goal. The agent uses this field to prioritize actions that contribute to the goal of the campaign.
Priority	Type textarea Properties Create, Nillable, Update Description The priority of the brief. The agent uses this field to prioritize actions that contribute to the goal of the campaign.
TargetAudience	Type textarea Properties Create, Nillable, Update Description A description of the characteristics of the audience that you want to reach through the campaign that’s associated with this brief.

Object Reference for the Salesforce Platform

Brief

Supported Calls

Fields