LandingPage

Represents a Pardot landing page. A landing page is a web page that a visitor reaches after clicking a link or advertisement. Landing pages can be created in Pardot Classic and synced to Salesforce or created on the Landing Page object in Pardot Lightning App. This object is available in API version 42.0 and later.

Supported Calls

create(), delete(), describeLayout(), describeSObjects(), getDeleted(), getUpdated(), query(), retrieve(), search(), undelete(), update(), upsert()

Special Access Rules

To access this object, your org must use Pardot and users need the CRM User or Sales User permission set. To create, update, or delete a builder landing page, the Use Pardot Content Experience permission set is required.

Fields

Field Name	Details
CampaignId	Type reference Properties Filter, Group, Nillable, Sort Description The ID of the related campaign.
ContentLastSaved	Type dateTime Properties Filter, Nillable, Sort Description The date and time of the last time someone changed and saved the landing page Name, Campaign, Content, IsHideFromSearchEngineIndex, or Vanity URL fields. This field is available in API version 53.0 and later.
ContentLastSavedById	Type reference Properties Filter, Group, Nillable, Sort Description The user who last changed and saved the Content body. This is a relationship field. This field is available in API version 53.0 and later. Relationship Name ContentLastSaved Relationship Type Lookup Refers To User
FallbackUrl	Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The URL used to redirect viewers after the landing page is unpublished. This field is available in API version 54.0 and later.
FooterCode	Type textarea Properties Create, Nillable, Update Description `<Script>`, `<style>`, and `<link>` code added before the landing page’s closing body tag. This field is available in API version 54.0 and later.
FormErrorRate	Type percent Properties Filter, Group, Sort Description The percentage of errors made on the landing page form. Calculated as total errors divided by total views.
FormSubmissionRate	Type percent Properties Filter, Nillable, Sort Description The percentage of form submissions based on the total number of landing page views.
HeaderCode	Type textarea Properties Create, Nillable, Update Description `<Script>`, `<style>`, and `<link>` code added to the head tag of the landing page. This field is available in API version 54.0 and later.
IsHideFromSearchEngineIndex	Type boolean Properties Create, Defaulted on create, Filter, Group, Sort, Update Description Indicates whether the landing page is hidden from search engine indexing. Default value is `false`. This field is available in API version 53.0 and later.
LastPublished	Type dateTime Properties Filter, Nillable, Sort Description The date and time of the last time someone published the landing page. This field is available in API version 53.0 and later.
LastPublishedById	Type reference Properties Filter, Group, Nillable, Sort Description The user who last published the landing page. This is a relationship field. This field is available in API version 53.0 and later. Relationship Name LastPublished Relationship Type Lookup Refers To User
LastReferencedDate	Type dateTime Properties Filter, Nillable, Sort Description Indicates when the current user last viewed a record related to this record.
LastViewedDate	Type dateTime Properties Filter, Nillable, Sort Description The date and time when the current user last viewed this record. If this value is null, this record might only have been referenced (see `LastReferencedDate`) and not viewed. This field is available in API version 53.0 and later.
Name	Type string Properties Filter, Group, Sort Description The name of the landing page.
PublicLink	Type string Properties Filter, Group, Nillable, Sort Description The URL where the landing page is available. This field is available in API version 53.0 and later.
Source	Type picklist Properties Defaulted on create, Filter, Group, Nillable, Restricted picklist, Sort Description Indicates where the landing page was created. Default value is `Salesforce`. This field is available in API version 53.0 and later.
Status	Type picklist Properties Defaulted on create, Filter, Group, Nillable, Restricted picklist, Sort Description Indicates the state of the landing page: `Draft`, `Published`, or `Published (Changes Pending)`. Default value is `Draft`. This field is available in API version 53.0 and later.
TotalFormErrors	Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description The total number of times a visitor or prospect enters an invalid email address or leaves a required field blank on a landing page form.
TotalFormSubmissions	Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description The number of times a form on the landing page has been submitted.
TotalTrackedLinkClicks	Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description The number of times prospects clicked a link on the landing page’s thank you page.
TotalViews	Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description The total number of times visitors and prospects viewed your landing page. This total includes multiple views from the same person.
UniqueFormErrors	Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description The number of individual visitors and prospects who made an error on the form. This metric doesn’t include multiple errors from the same person.
UniqueFormSubmissions	Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description The number of individual visitors who submitted a form on the landing page. This metric doesn’t include multiple submissions from the same person.
UniqueTrackedLinkClicks	Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description The number of times a prospect clicked a link on the landing page’s thank you page. This metric doesn’t include multiple clicks of the same link.
UniqueViews	Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description The number of individual visitors and prospects who viewed your landing page. This metric doesn’t include multiple views from the same person.
VanityUrl	Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The custom path that’s appended to tracker domains to create a vanity URL. This field doesn’t support scheme or domain values. This field is available in API version 53.0 and later.

Associated Objects

This object has the following associated objects. Unless noted, they are available in the same API version as this object.

LandingPageChangeEvent (API version 44.0): Change events are available for the object.
LandingPageFeed: Feed tracking is available for the object.

Object Reference for the Salesforce Platform

LandingPage

Supported Calls

Special Access Rules

Fields

Associated Objects