Web Campaigns and Templates

As you work to modify existing templates or build out your custom template, referencing code in the global templates is often a great place to start. Even if they do not map precisely to the use case you are building, the global templates provide template developers with a view into common functions/configurations that can help you solve your use cases. The following table provides a quick breakdown of some of the key code components used in our global templates.

Global TemplateKey Code Components Leveraged in the TemplateSample Configuration Options to Consider
Banner with Call-To-Action
  • Number of calls to action (CTAs)
  • Text/CTA location
  • Banner size
  • Banner style (flat image vs. layered)
Einstein Content Recommendations
  • Number of recommended items (content)
  • Style of recommendations
  • Location of recommendations based on mapped content zones
Einstein Decisions - Server-Side Template
  • Number of recommended items (content)
  • Location of recommendations based on mapped content zones
Einstein Product Recommendations
  • Number of recommended items (products)
  • Style of recommendations
  • Location of recommendations based on mapped content zones
Exit Intent
  • Number of CTAs
  • Text/CTA location
  • Pop-up image style (flat or layered)
  • Pop-up contents (recipe inclusion)
Exit Intent with Email Capture
  • Text/CTA location
  • Pop-up image style (flat or layered)
  • Attribute collected
Google Analytics Segment Push
  • Decorators
  • User Segment Reference / Lookup from the Common Gear
  • Limited default options due to specificity of template
Infobar with User Attribute & Call-To-Action
  • Number of CTAs
  • User attribute leveraged (default is visitor's name)
  • Text and background color/styles
Infobar with Call-To-Action
  • Number of CTAs
  • Infobar styling
Redirect-
Slide-In with Call-To-Action
  • Number of CTAs
  • Text and background color/styles
  • Slide-in location & speed