Salesforce CRM: Lead Mappings

After a data stream is deployed, the Salesforce CRM starter data bundle automatically maps data from Sales Cloud or Service Cloud to data model objects (DMO)s in Data Cloud. The Sales Cloud and Service Cloud bundles deploy mappings to Contact Point type DMOs. Identity Resolution uses the DMOs, which link multiple records into a unified customer profile.

Usage and Data Bundles

These mappings are used for various purposes within these bundles.

Bundles:

  • Sales Cloud
  • Service Cloud

DLO to DMO Mapping

These data mappings relate to the Lead object included in the Salesforce CRM connector and how that data connects to DMOs.
DLO Field DLO Field Data Type DMO Object DMO Field Additional Details
City text Lead City
Contact Point Address City Name
Company text Lead Company Name
Converted boolean Lead Is Converted
Converted Account Id text Lead Converted To Account Foreign Key
Converted Contact Id text Lead Converted To AccountContact Foreign Key
Converted Date date Lead Converted Date
Converted Opportunity Id text Lead Converted to Opportunity Foreign Key
Country text Contact Point Address Country Name
Lead Country Name
Created Date dateTime Individual Created Date
Lead Created Date
Description text Lead Description
Email text Contact Point Email Email Address
Email Bounced Date dateTime Lead EmailBouncedDate
Contact Point Email Email Latest Bounce Date Time
Email Bounced Reason text Lead EmailBouncedReason
Contact Point Email Email Latest Bounce Reason Text
First Name text Individual First Name
Full Name text Individual Person Name
Industry text Lead Industry
Last Activity date Lead Last Activity Date
Last Modified Date dateTime Lead Last Modified Date
Individual Last Modified Date
Last Name text Individual Last Name
Lead Id text Lead Lead Id Primary Key
Contact Point Email Foreign Key
Phone Contact Point Foreign Key
Contact Point Email Contact Point Email Id Primary Key
Party Foreign Key
Contact Point Phone Contact Point Phone Id Primary Key
Party Foreign Key
Individual Individual Id Primary Key
Contact Point Address Contact Point Address Id Primary Key
Contact Point Address Party Foreign Key
Lead Source text Lead Lead Source Foreign Key
Lead Status text Lead Status Foreign Key
Phone text Contact Point Phone Telephone Number
Photo Url text Lead Photo URL
Individual Photo URL
Rating text Lead Lead Rating Foreign Key
Salutation text Individual Salutation
State/Province text Contact Point Address State Province Name
Lead State Province Name
Street text Lead Street Name
Contact Point Address Address Line 1
Website text Lead Website
Zip/Postal Code text Lead Postal Code Foreign Key
Contact Point Address Postal Code Text Foreign Key