Marketing Cloud Engagement: Contact Mappings

After a data stream is deployed, the Marketing Cloud Engagement starter data bundle automatically maps data from Marketing Cloud Engagement to data model objects (DMO)s in Data Cloud. Contact data includes the following system-generated DLOS and associated data streams: SFMC Contact Point App, SFMC Contact Point Email, SFMC Contact Point Phone, SFMC Contact Point WhatsApp, and SFMC Subscriber.

Attributes relate to individual subscriber data and profile information. The SFMC subscriber stream sources its data from the All Contacts list in Marketing Cloud and excludes subscribers that aren’t in the active state. The SFMC Contact Point Email stream sources its data from the All Subscribers list and includes subscribers in all states.

DLO to DMO Mapping

These data mappings relate to contact data associated with the Marketing Cloud Engagement connector and how that data connects to DMOs.

SFMC Contact Point App Data Stream

DLO Field	DLO Field Data Type	DMO	DMO Field	Additional Info
Application ID	text	Contact Point App	Software Application
Badge Count	number	Contact Point App	Badge Count
Device ID	text	Contact Point App	Device
Device ID	text	Device	Device ID Primary Key
Device Name	text	Device	Name
Device Type	text	Contact Point App	Asset Type Id
Id Primary Key	text	Contact Point App	Contact Point App Id	Primary Key
Id Primary Key	text	Party Identification	Party Identification Id	Primary Key
OS Name	text	Device	OS Name
OS Version Number	text	Device	OS Version
Party Identification Name	text	Party Identification	Identification Name
Party Identification Type	text	Party Identification	Party Identification Type
Registration Id	text	Party Identification	Identification Number
Subscriber Key	text	Contact Point App	Party
Subscriber Key	text	Party Identification	Party
Time Zone	text	Contact Point App	Best Time to Contact Timezone

SFMC Contact Point Email Data Stream

DLO Field	DLO Field Data Type	DMO	DMO Field	Additional Info
Email Address	text	Contact Point Email	Email Address
Email Domain	text	Contact Point Email	Email Domain
Is Primary Email Address	number	Contact Point Email	Primary Flag
Subscriber Key Primary Key	text	Contact Point Email	Contact Point Email Id	Primary Key
Subscriber Key Primary Key	text	Contact Point Email	Party

SFMC Contact Point Phone Data Stream

DLO Field	DLO Field Data Type	DMO	DMO Field	Additional Info
City	text	Contact Point Phone	City Name
Country Code	text	Contact Point Phone	Country
Id Primary Key	text	Contact Point Phone	Contact Point Phone Id	Primary Key
Is Primary	number	Contact Point Phone	Primary Flag
Is SMS	number	Contact Point Phone	Is SMS Capable
Mobile Number	text	Contact Point Phone	Formatted E164 Phone Number
Mobile Number	text	Contact Point Phone	Telephone Number
State	text	Contact Point Phone	State Province Text
Subscriber Key	text	Contact Point Phone	Party
Zip Code	text	Contact Point Phone	Postal Code Text

SFMC Contact Point WhatsApp Data Stream

DLO Field	DLO Field Data Type	DMO	DMO Field	Additional Info
Channel	text	Contact Point OTT Service	Engagement Channel Type
City	text	Contact Point OTT Service	City
Country Code	text	Contact Point OTT Service	Country
ID Primary Key	text	Contact Point OTT Service	Contact Point OTT Service	Primary Key
Is Primary	text	Contact Point OTT Service	Primary Flag
Mobile Number	text	Contact Point OTT Service	Username
Mobile Number	text	Contact Point OTT Service
State	text	Contact Point OTT Service	State Province
Subscriber Key	text	Contact Point OTT Service	Party
Zip Code	text	Contact Point OTT Service	Postal Code

SFMC Subscriber Data Stream

DLO Field	DLO Field Data Type	DMO	DMO Field	Additional Info
Party Identification ID	text	Party Identification	Party Identification Id	Primary Key
Party Identification Name	text	Party Identification	Identification Name
Party Identification Type	text	Party Identification	Party Identification Type
Subscriber Key Primary Key	text	Identity	Individual Id	Primary Key
		Party Identification	Identification Number
		Party Identification	Party

Data Cloud Reference Guide