Marketing Cloud Account Engagement: Email Activity Mapping

After a data stream is deployed, the Marketing Cloud Account Engagement data stream maps source objects from Account Engagement to data model objects (DMOs) in Data Cloud. The Email Activity object includes email engagement data.

DLO to DMO Mapping

These data mappings relate to the Email Activity object used with the Account Engagement connector. You can add to the data mappings, but don’t change the automatically generated mappings.
DLO Field DLO Field Data Type DMO DMO Field Additional Details
accountEngagementBusinessUnitId text ID of the Account Engagement business unit, not the Salesforce org ID
createdAt dateTime Email Engagement Engagement Date Time The createdAt value of the visitor activity record in Account Engagement
emailBounceReason text Email Engagement Bounce Reason Possible values include:
  • SOFT
  • HARD

Only populated when the eventType is BOUNCE

emailBounceType text Email Engagement Email Bounce Type Only populated when the eventType is BOUNCE
eventType text Email Engagement Engagement Channel Action Identifies the type of Email Activity from these possible values:
  • SEND_STATUS: Corresponds to Account Engagement visitor Activity Type 6 (Sent)
  • OPEN: Corresponds to Account Engagement visitor Activity Type 11 (Open)
  • CLICK: Corresponds to Account Engagement visitor Activity Type 1 (Click)
  • BOUNCE: Corresponds to Account Engagement visitor Activity Type 13 (Bounced)
  • UNSUBSCRIBE: Corresponds to Account Engagement visitor Activity Type 12 (Unsubscribed)
  • COMPLAINT: Corresponds to Account Engagement visitor Activity Type 14 (Spam Complaint)
  • SUBSCRIBE: Corresponds to Account Engagement visitor Activity Type 16 (Resubscribed)
  • Learn more in the Account Engagement API documentation
externalId text Email Engagement External Record Id ID of the Account Engagement Visitor Activity record
externalList EmailId text ID of the Account Engagement List Email record
externalProspectId text ID of the Account Engagement Prospect record
externalSourceId text Email Engagement External Source Id Hardcoded as pi, used to determine that the given record was imported from Account Engagement
id text Email Engagement Email Engagement Id Primary key
polymorphicListId text Email Engagement Bulk Email Message ID of the Salesforce List Email record
prospectEmail text Email Engagement Sendtime Email Address Email address of the recipient at the time of data ingestion from Account Engagement to Data Cloud
prospectId text ID of the Account Engagement Prospect record
prospectSalesforceId text Email Engagement Contact Point & Individual ID of the Salesforce record synced with the Account Engagement Prospect record
redirectUrl text Email Engagement Link URL

The URL that the prospect is redirected to when the link is clicked

Populated only when the eventType is CLICK

refreshedAt dateTime

Time when the export was processed in Account Engagement, used as the recordModified Field in Data Cloud

Updates to the record ingested by Data Cloud if this dateTime value is newer than the current record

saleforceOrgId text ID of the Salesforce org that the Account Engagement business unit is associated with
sendStatus text Email Engagement Email Recipient Send Status

Hardcoded as SENT

Populated only when the eventType is SEND_STATUS

updatedAt dateTime Time when the Account Engagement visitor activity is updated. Visitor activity records are updated when prospects are merged in Account Engagement