Marketing Cloud Account Engagement: Web Page Activity Mapping

After a data stream is deployed, the Marketing Cloud Account Engagement data stream maps source objects from Account Engagement to data model objects (DMOs) in Data Cloud. The Web Page Activity object includes form engagement data from forms embedded in Account Engagement landing pages and data from Account Engagement tracking codes.

DLO to DMO Mapping

These data mappings relate to the Web Page Activity object used with the Account Engagement connector. You can add to the data mappings, but don’t change the automatically generated mappings.
DLO Field DLO Field Data Type DMO DMO Field Additional Details
accountEngagementBusinessUnitId text — — ID of the Account Engagement Business unit, not the Salesforce org ID
createdAt dateTime Website Engagement Created Date
createdAt dateTime Website Engagement Engagement Date Time
durationInSeconds text — —
engagementChannelActionStatus text Website Engagement Engagement Channel Action Status
engagementChannelActionType text Website Engagement Engagement Channel Action Type
engagementSourceType text Website Engagement Engagement Type
externalSourceId text Website Engagement External Source Id
externalId text Website Engagement External Record Id
interactionName text Website Engagement Engagement Channel Action
ipAddress text Website Engagement Device IP Address
isPriorityPage boolean — —
externalLandingPageId text — —
objectType text — —
polymorphicIndividualId text Website Engagement Individual
externalProspectId text — —
id text Website Engagement Website Engagement Id
prospectId text — —
visitorId text — —
referrerUrl text Website Engagement Referrer URL
refreshedAt dateTime — —
salesforceOrgId text — —
sourceDomain Name text Website Engagement Domain Name
sourceUrl text Website Engagement Page URL The long (non-vanity) URL of the page where the engagement occurred, even if the vanity URL was visited
title text Website Engagement Page Public Title
updatedAt dateTime — —
utmCampaignParameter text — —
utmContentParameter text — —
utmMediumParameter text — —
utmSourceParameter text — —
utmTermParameter text — —
vanityUrl text — — The vanity URL of the page where the engagement occurred, if applicable
visitorHostname text — —
visitorId text — —