| AudienceProfile |
- Type
- string
- Properties
- Create, Filter, Group, Nillable, Sort, Update
- Description
- The persona of the marketing program's target audience, describing
the mindset, motivations, and defining traits that characterize
them, such as a visionary steward focused on ethical legacy or a
technical skeptic who demands proof over promises.
|
| BrandGuardrail |
- Type
- string
- Properties
- Create, Filter, Group, Nillable, Sort, Update
- Description
- The rules that keep the marketing program's communications
consistent with the brand's identity and positioning, such as
presenting the brand as a trusted governance leader, avoiding
startup aesthetics, or requiring an evidence-led brand voice.
Establishes the boundaries for how the brand is represented across
visual identity, tone, and messaging.
|
| BusinessUnitId |
- Type
- reference
- Properties
- Create, Filter, Group, Nillable, Sort, Update
- Description
- The ID of the business unit associated with the marketing program.
- This field is a relationship field.
- Relationship Name
- BusinessUnit
- Refers To
- BusinessUnit
|
| ChannelList |
- Type
- string
- Properties
- Create, Filter, Group, Nillable, Sort, Update
- Description
- The list of channels available to the marketing program for
reaching its audience, such as a corporate website, executive PR,
or industry events. Defines the complete range of channels at the
program level, from which campaigns created under the program
select a more specific subset.
|
| CommunicationExclusions |
- Type
- string
- Properties
- Create, Filter, Group, Nillable, Sort, Update
- Description
- The elements that the marketing program's communications must
avoid, such as competitor mentions, restricted words, or
unsubstantiated claims.
|
| CommunicationInclusions |
- Type
- string
- Properties
- Create, Filter, Group, Nillable, Sort, Update
- Description
- The elements that the marketing program's communications must
always include, such as SOC 2 Type II compliance, HIPAA compliance,
or cryptographic proof.
|
| CommunicationStyle |
- Type
- string
- Properties
- Create, Filter, Group, Nillable, Sort, Update
- Description
- The formatting and style conventions that the marketing program's
communications follow, such as long-form academic documents,
data-heavy slide decks, or bulleted technical whitepapers.
|
| CommunicationTone |
- Type
- string
- Properties
- Create, Filter, Group, Nillable, Sort, Update
- Description
- The tone that the marketing program's communications convey, such
as authoritative, consultative, or peer-to-peer.
|
| Description |
- Type
- textarea
- Properties
- Create, Nillable, Update
- Description
- The description of the marketing program.
|
| EndDate |
- Type
- date
- Properties
- Create, Filter, Group, Sort, Update
- Description
- Specifies the end date of the marketing program.
|
| ExternalSystemIdentifier |
- Type
- string
- Properties
- Create, Filter, Group, Nillable, Sort, Update
- Description
- The unique identifier of the marketing program in an external
system.
|
| KeyBenefits |
- Type
- string
- Properties
- Create, Filter, Group, Nillable, Sort, Update
- Description
- The key benefits that the marketing program promotes to its
audience, such as regulatory safety, patient trust, or seamless API
integration
|
| KeyMessage |
- Type
- string
- Properties
- Create, Filter, Group, Nillable, Sort, Update
- Description
- The primary message that the marketing program conveys to its
audience, capturing the central theme or business value the
audience should resonate with.
|
| KeyOffering |
- Type
- string
- Properties
- Create, Filter, Group, Nillable, Sort, Update
- Description
- The key offering that the marketing program intends to promote to
its audience, such as access to an industry charter, a strategy
consultation, or a technical proof of concept.
|
| LastReferencedDate |
- Type
- dateTime
- Properties
- Filter, Nillable, Sort
- Description
- The timestamp when the current user last accessed this record
indirectly, for example, through a list view or related
record.
|
| LastViewedDate |
- Type
- dateTime
- Properties
- Filter, Nillable, Sort
- Description
- The timestamp when the current user last viewed this record or
list view. If this value is null, and
LastReferencedDate is not null, the user
accessed this record or list view indirectly.
|
| MarketingHierGroupDefId |
- Type
- reference
- Properties
- Create, Filter, Group, Sort, Update
- Description
- The ID of the marketing hierarchy group definition associated with
the marketing program.
- This field is a relationship field.
- Relationship Name
- MarketingHierGroupDef
- Refers To
- MarketingHierarchyGroupDef
|
| MarketingHierGrpNdDefId |
- Type
- reference
- Properties
- Create, Filter, Group, Sort, Update
- Description
- The ID of the marketing hierarchy group node definition associated
with the marketing program.
- This field is a relationship field.
- Relationship Name
- MarketingHierGrpNdDef
- Refers To
- MarketingHierarchyGroupNodeDef
|
| Name |
- Type
- string
- Properties
- Create, Filter, Group, idLookup, Sort, Update
- Description
- The name of the marketing program.
|
| OverallComplianceStatus |
- Type
- picklist
- Properties
- Defaulted on create, Filter, Group, Nillable, Restricted picklist, Sort
- Description
- Specifies the compliance status of the marketing program based on
the reviews of all applicable compliance controls.
- Possible values are:
- Compliant
-
NotCompliant—Not Compliant
-
NotStarted—Not Started
- The default value is NotStarted.
|
| OwnerId |
- Type
- reference
- Properties
- Create, Defaulted on create, Filter, Group, Sort, Update
- Description
- The ID of the owner of the marketing program record.
- This field is a polymorphic relationship field.
- Relationship Name
- Owner
- Refers To
- Group, User
|
| ParentMarketingProgramId |
- Type
- reference
- Properties
- Create, Filter, Group, Nillable, Sort, Update
- Description
- The ID of the marketing program that the current program rolls up
to.
- This field is a relationship field.
- Relationship Name
- ParentMarketingProgram
- Refers To
- MarketingProgram
|
| RootMarketingProgramId |
- Type
- reference
- Properties
- Filter, Group, Nillable, Sort
- Description
- The ID of the top-level marketing program that the current program
rolls up to.
- This field is a relationship field.
- Relationship Name
- RootMarketingProgram
- Refers To
- MarketingProgram
|
| Stage |
- Type
- picklist
- Properties
- Create, Defaulted on create, Filter, Group, Restricted picklist, Sort, Update
- Description
- Specifies the current stage of the marketing program.
- Possible values are:
- Approval
- Archive
- Completed
- Development
- Discovery
- Execution
- Planning
- The default value is Discovery.
|
| StartDate |
- Type
- date
- Properties
- Create, Filter, Group, Sort, Update
- Description
-
Specifies the start date of the marketing program.
|
| TargetAudience |
- Type
- string
- Properties
- Create, Filter, Group, Nillable, Sort, Update
- Description
- The audience segment that the marketing program is intended to
reach, such as Global Fortune 500 enterprises, hospital systems, or
IT architects and chief security officers.
|
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