MarketingTactic

Represents a single executable unit of work for a campaign or marketing program that combines marketing content with a specific delivery method, such as an email or a social post. This object is available in API version 68.0 and later.

Supported Calls

create(), delete(), describeLayout(), describeSObjects(), getDeleted(), getUpdated(), query(), retrieve(), search(), undelete(), update(), upsert()

Special Access Rules

Marketing Planning and Operations must be available to access this object. See Availability of Marketing Planning and Operations.

Fields

Field	Details
BusinessUnitId	Type reference Properties Create, Filter, Group, Nillable, Sort, Update Description The ID of the business unit that the marketing tactic belongs to. This field is a relationship field. Relationship Name BusinessUnit Refers To BusinessUnit
CampaignId	Type reference Properties Filter, Group, Nillable, Sort Description The ID of the campaign that the marketing tactic belongs to. This field is a relationship field. Relationship Name Campaign Refers To Campaign
Description	Type textarea Properties Create, Update Description The description of the marketing tactic.
ExternalSystemIdentifier	Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The unique identifier of the marketing tactic in an external system.
LastReferencedDate	Type dateTime Properties Filter, Nillable, Sort Description The timestamp when the current user last accessed this record indirectly, for example, through a list view or related record.
LastViewedDate	Type dateTime Properties Filter, Nillable, Sort Description The timestamp when the current user last viewed this record or list view. If this value is null, and LastReferencedDate is not null, the user accessed this record or list view indirectly.
MarketingProgramId	Type reference Properties Filter, Group, Nillable, Sort Description The ID of the marketing program that the marketing tactic belongs to. This field is a relationship field. Relationship Name MarketingProgram Refers To MarketingProgram
MarketingTacticTemplateId	Type reference Properties Create, Filter, Group, Nillable, Sort Description The ID of the marketing tactic template that was used to create the marketing tactic. This field is a relationship field. Relationship Name MarketingTacticTemplate Refers To MarketingTacticTemplate
Name	Type string Properties Create, Filter, Group, idLookup, Sort, Update Description The name of the marketing tactic.
OverallComplianceStatus	Type picklist Properties Defaulted on create, Filter, Group, Nillable, Restricted picklist, Sort Description Specifies the compliance status of the marketing tactic, based on the reviews of all applicable compliance controls. Possible values are: `Compliant` `NotCompliant`—Not Compliant `NotStarted`—Not Started The default value is `NotStarted`.
OwnerId	Type reference Properties Create, Defaulted on create, Filter, Group, Sort, Update Description The ID of the owner of the marketing tactic record. This field is a polymorphic relationship field. Relationship Name Owner Refers To Group, User
SourceReferenceId	Type reference Properties Create, Filter, Group, Nillable, Sort, Update Description The ID of the campaign or marketing program that the marketing tactic belongs to. This field is a polymorphic relationship field. Relationship Name SourceReference Refers To Campaign, MarketingProgram
Status	Type picklist Properties Create, Defaulted on create, Filter, Group, Nillable, Restricted picklist, Sort, Update Description Specifies the status of the marketing tactic. Possible values are: `Active` `Complete` `Draft` `InActive`—Inactive `OnHold`—On Hold The default value is `Draft`.
Type	Type picklist Properties Create, Filter, Group, Nillable, Sort, Update Description Specifies the type of marketing tactic.

Associated Objects

This object has the following associated objects. If the API version isn’t specified, they’re available in the same API versions as this object. Otherwise, they’re available in the specified API version and later.

MarketingTacticFeed: Feed tracking is available for the object.
MarketingTacticHistory: History is available for tracked fields of the object.
MarketingTacticShare: Sharing is available for the object.

Object Reference for the Salesforce Platform

MarketingTactic

Supported Calls

Special Access Rules

Fields

Associated Objects